Viral marketing is one of the most misrepresented term throughout marketing professionals and agencies. The common theory is that your company has a product that you can readily and relatively easily attach a viral affect and poof…you have a viral marketing campaign. However, this is completely and utterly not the route that you need to go with regard to viral marketing. Instead, the content that you create needs to be valuable to your audience. In fact, we will elaborate on this a little more next week (so stay tuned), but until then take a look at this video and share your thoughts.
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