Websites need to be launched. Blog articles published. Promotions need to be displayed and taken down according to their given expiration dates. Not only do all of these tasks need to be completed, but in most cases in a specific order as well.
So how does a successful marketing agency keep up with all of these tasks?
Here at IMPACT, we pride ourselves on meeting all of our deadlines and effectively track our time using a time management system called Intervals.
Intervals is a web-based project management software that focuses on time tracking as well as task management. Not only does Intervals allow the staff at IMPACT to effectively track their time and stay on top of projects, but it also allows our clients access so they can be more hands-on in the planning and execution of their online marketing campaigns.
How We Use It
At IMPACT, a large selling point of our inbound marketing program is our ability to offer customized marketing plans for our clients. Because of this, we have many different projects of various tasks, needs, goals, and deadlines all going on simultaneously.
Using Intervals, our project and inbound marketing directors are able to successfully plan out and schedule the various tasks laid out at the onset of a clients program.
Once tasks are assigned and scheduled to specific members of our staff, they can view the due date and estimated hours to complete the project so that they can begin work.
The Intervals software allows our staff members to effectively log accurate time through a built-in timer, ensuring that all quoted time is both accurate and in-line with what was originally laid out in the contract.
Once a staff member completes a task, it can be closed out, where all the information regarding the task can be viewed, including:
- Exactly what the task was
- Who it was assigned to
- Estimate time to complete
- Exact time it took to complete
- Details of the work, recorded by assigned staff member
All of this information allows the management here at IMPACT to successfully plan out and schedule tasks as well as adjust ones currently in progress.
Aside from being able to plan ahead by scheduling and assigning tasks, the best feature of the Intervals software is the ability for our staff here at IMPACT to more accurately label and categorize each task into specific projects and modules.
Categorizing tasks into specific projects and modules allows for management or other staff members to easily located specific tasks or jobs very quickly.
Examples of project categories:
- Marketing campaigns
- Professional development
- Office Management
- Social Media
Once a project is chosen, a staff member further categorizes that project by its module, or more specifically, the job within the project.
Examples of modules:
Having all tasks categorized and labeled makes for an organized system, allowing staff members to quickly and easily locate specific tasks from a large database of clients and projects.
This also makes for more effective and timely phone calls and meetings with our clients. All of our clients project information is quickly accessible, including detailed information about the specific work performed.
How Our Clients Benefit from their Access to Intervals
At IMPACT, we strive to build partnerships built on trust. That’s why we allow our clients access to their specific Intervals account, enabling them to check the status of upcoming projects, and working with us to maneuver certain tasks around based on importance and timeliness.
Our clients have their own usernames, giving them access to all Intervals information as it pertains to their company.
Some of the benefits of client access:
- Provides clients with their own username and login information for accessing information on their campaign
- Clients can view where their time is being allotted each month and when jobs are being completed
- Clients can easily stay informed of any information or tasks needed of them in order to complete a job
Clients are given access only to tasks and projects pertaining to their company, ensuring privacy for all other clients and projects.
Intervals allows for a more effective campaign as our clients are afforded a more hands on opportunity to participate in the planning and launch of the various stages of their marketing campaign.
IMPACT has received only positive feedback from our clients in regard to them having access to their project information.
With so much time and money going into their online marketing strategies, clients have enjoyed using Intervals to more accurately gauge how effectively they’re allocating their marketing dollars.
- Intervals allows for more accurate time and project management
- IMPACT staff member accurately track their time as well as include details of the work provided
- IMPACT offers client’s access to Intervals in order to participate in the planning of their campaign
If you’re interested in implementing an inbound marketing campaign for your company, contact us today to schedule your free marketing analysis.