Once you’ve got your crazy awesome inbound marketing in place, the next step is to track how it’s performing. By analyzing your marketing campaign, you can create goals and benchmarks for your marketing for the upcoming months!
It’s counter-productive to have a huge outlandish goal that is impossible to reach. They decrease morale around your company when they’re not met! So accurate goals are important. In order to properly gauge these goals, you and your marketing team need to perform a marketing campaign self analysis.
By checking up on yourself, you can easily see what aspects of your campaign are slacking, and how you should improve them. A marketing campaign self analysis is a great way to analyze your efforts and make accurate plans for the future of your campaign. We’ve made a list of questions to ask yourself when analyzing your marketing, so that your marketing campaign self analysis is as beneficial as possible!
Still have questions about your marketing campaign self analysis? We’d love to talk to you to help you out! Contact IMPACT for a free consultation.
Alright here it is! Follow this list of questions you need to ask yourself for your marketing campaign self analysis, and you’ll be sure to get on track with your marketing!
Questions to Ask Yourself when Performing your Marketing Campaign Self Analysis
1. How has your website traffic fluctuated?
Ideally, you want your website to show an increase in web traffic over time. If you have a steady growth from month to month, it probably means your website is optimized properly for the search engines, and your brand is visible among your target market.
2. Is your blog being read?
Within this question, you also need to analyze how often you’re posting, and who is posting them. It’s super important that you keep posting fresh content. It’s one of the best and easiest methods to improve your marketing. It increases traffic, leads, and brand awareness.
Look at your blog analytics and see how many people are reading your blog posts. If you have a super high readership and only post once a day, consider posting more to see how your blog performs. The more content your customers love, the better your brand is represented by your blog!
3. Has your social media generated traffic and leads?
The purpose of social media is to promote your brand and company. As a key part of your marketing campaign self analysis, you need to track how your social media platforms are performing. Look at how many people have visited your profile, how many retweeted a tweet you posted, everything needs to be tracked and analyzed.
If you don’t have a Facebook, Twitter, LinkedIn, or Google+ page, then make one! It’s easy and extremely beneficial. Also check out how many leads you’ve generated from these profiles. If you’re slacking in this area, work on putting more valuable content or offers on your profiles to increase this number.
4. What is your rank for industry related terms?
How is your SEO campaign? Are you ranked on the first results page for your industry? If not, your SEO campaign may need a boost. Now if you’ve seen drastic improvement over the past few months, awesome! That’s great. Keep doing what you’re doing! And never stop. Don’t be satisfied with the 3rd or even 2nd page!
Having a good SEO campaign allows you to be seen by your potential market and it gives you credibility online. But watch out, a lot of SEO methods you see online are considered “online illegalities”, and you might be blocked from Google if you are using them. Only use white hat SEO techniques!
5. What is your lead conversion rate?
A good percentage of your web traffic should be converting into leads. You want to aim for a conversion rate of 2%-5%. Having low conversion rates could mean you need to optimize your landing pages or create better offers that traffic would want to download.
6. How are your offers doing?
Knowing which offers are most successful gives you insight on offers you should create in the future. Some industries are more or less interesting than others. But let’s face it, most of us would say that they would much rather watch a video on a company than read a whole ebook. But you never know, sometimes it’s the other way around!
7. Which Calls-To-Action are attracting more leads?
Through tactics like A/B testing, you can track which of your CTA’s attract the most traffic and convert the most leads. Having an A/B testing system in place let’s you know which CTA’s you should have on your site and which ones could be left out. The more leads the better!
8. How many leads turn into customers?
Aim for a 12%-25% lead to customer conversion rate. If these rates are slipping, you want to improve your lead nurturing campaigns and your email marketing. Give your leads better content, provide them with relevant information about your brand, and most importantly don’t harass your leads!
A marketing campaign self analysis is a great way too keep your marketing in check. Ask yourself these questions every month, even use it to guide your monthly marketing meeting! Your businesses online presence is extremely important, so keeping relevant content on your site is necessary for having a strong internet reputation.
Interested in a marketing assessment for your current campaign? Give us a call at IMPACT and learn how we can help!