We’re all in the business of generating leads, right? I mean, a customer doesn’t become one without first becoming a lead. Therefore, generating traffic and leads are the starting point for any successful inbound marketing campaign. The following webinar focuses on advanced lead generation in an effort to greatly improve your websites ability to generate quality leads.
In this webinar presented by IMPACT CEO Bob Ruffolo and Natalie Davis, Director of Inbound Marketing, they take a high level approach to advanced lead generation and achieving results. Through the presentation, advanced lead generation strategies are given and explained using the “Inbound Marketing Methodology”, as well as proven methods for success.
A powerful, lead generating website is critical in today’s digital age. You simply cannot afford to take advantage of lead generating opportunities on all of your web pages. Check out IMPACT’s webinar and start implementing these advanced lead generation strategies to your campaign now.
Interested in learning more about advanced lead generation strategies? Contact IMPACT today and we’ll get you started!
In order to give an in-depth look at advanced lead generation, the following topics are discussed:
- Driving Relevant Traffic: Yes, driving traffic to your website is great, but if it isn’t relevant traffic it won’t do anything for your business. Find out how to target the correct audience and effortless bring them to your website.
- Choosing Your Offers: Not only do you want to choose the right type of offers, but you also want the proper topics as well to ensure a high conversion rate. In the webinar, Bob and Natalie discuss the different types of offer choices, the most popular options, and how to choose the right ones for your business.
- Landing Page Creation: After putting so much effort to get people to your landing pages, you want to make sure they follow through with converting. See the tips and tricks for creating effective lead generating landing pages.
- Call to Action Development: Once you have effective landing pages, the proper CTAs will drive an abundance of leads to your landing page forms if designed correctly. See a side-by-side comparison of a “good” CTA and a “bad” CTA.
- Where are Leads Coming From?: If you can track where your leads are coming from, you can put more effort into those channels for more conversions and less time wasted on unsuccessful methods. In the video, you will see how to find this out, and the best tool for tracking where your leads are coming from.
- Turning Leads into Customers: Once you start generating leads, it’s crucial to know how to convert them into customers. Bob and Natalie will discuss methods for taking leads to the next level.
- Closed Loop Reporting: Once the customers are rolling in, you’ll want to use closed loop reporting to track customers back to their initial contact with your company to see which marketing efforts are working best. Watch the end of the video to see how to successfully use closed loop reporting to your advantage.
If you already have a solid grasp on inbound marketing, this advanced lead generation webinar will take your knowledge to the next level, and provide guidance for using the inbound marketing methods that you are already familiar with.
Looking for Advanced Lead Generation?
Looking to generate more leads from your website? Give us a call at IMPACT and learn how we can help!