If you’ve got an online business and you’re not yet running a Twitter marketing campaign, then you’re missing out on a great lead generation tool and business opportunity. Not sure if social media is for you? Then consider these benefits that Twitter will bring you and your business:
- Twitter increases brand awareness.
- You can use Twitter to get some great insight on your competitors.
- You’ll be able to participate in conversations about your industry and turn into an industry professional.
- Twitter allows you to have a real conversation with your target audience. You can hear what they love about you, what they hate about you, and get all of their opinions on your company, products, services, or even yourself.
- It’s a great tool for feedback.
- If you have a blog (which you definitely should) then Twitter needs to be used to promote your blog content.
- Twitter is mobile-phone friendly. With an increase of people using the internet on their phones, it’s of great benefit to tap into this market!
- It will give you a huge SEO boost
And that’s just the beginning. If you’re still thinking that Twitter isn’t for you, think about why that may be. What usually turns businesses off about Twitter is the 140 character space limitation. After all, what kind of a message can you get out in only 140 characters?
Answer: An important message that will make you money, and we’ll tell you how.
Getting Started on Twitter
Our eBook, The Social Media Tune-Up, guides you through the process of setting up an effective Twitter account, but now we’ll teach you how to tweet your way to a better business.
Before we get into the actual formula that you will need to use to write a tweet, here are some pointers that you should keep in mind:
- Keep it Short: Don’t let the 140 character limit coerce you into creating hard to read short-hand or abbreviated messages. Make your messages clear and to the point. Use full sentences.
- Keep it Personal: People will relate to you more and feel more compelled to “follow” you if you let the “real you” shine through.
- Keep it Professional: You’re not on Twitter to defend yourself or your business. Stay above it all and keep your cool if things go a bit awry.
- Always reply to your Followers: Twitter is here to have an open discussion with those who follow you. Make sure you keep tabs on your tweets and follow up on any comments or tweets that require a reply.
- Stay on Purpose: Whenever you write a tweet, keep your business goals in mind. Every tweet should be there to send an important message about your business, or to serve the needs of your clients and customers.
How to Write a Tweet
Now to the piece de resistance: the formula you need to use in order to produce effective, attention grabbing, lead generating and sales producing tweets. Once you learn how to do this, you can then take Twitter to the next level.
Step 1: The Persuasive Message
This is the most important part of the tweet, since its purpose is to get anyone who’s following you to click on the link that you’ll be providing at the end of your tweet. You can write a persuasive tweet as:
- A headline or statement (i.e. Download your free copy of our eBook about _______)
- A question (i.e. Ever wanted to know how to do ______?)
- A creative statement (i.e. Read up on how you can _____ while at the same time learning how to _____)
Step 2: Add a Personal Message
Throw in your own opinion on whatever it is that you’re promoting, such as, “Save 50% off with promo code PM1234 AND get free shipping? What a deal!”
Step 3: Shorten Your URL
As mentioned already, use the tiny URL function in Twitter to shrink your URL’S characters
Step 4: Add Popular Hashtags
Don’t just make up your own hashtags; throw some popular, heavily used ones in your tweets. This will make it easier for your leads and customers to find your tweets
Twitter, though a tool meant to keep it personal, should be used with the best interests of your business in mind. Be sure to consider the following when tweeting:
- Keep it professional.
- Keep it friendly.
- Keep it related to your company, services, or products.
- Add personality.
- Shorten the URL’s.
- Add popular hashtags.
If Twitter is something you are interested in but don’t know to get started, contact us today to schedule your free marketing analysis.