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Inbound Marketing Blog

Your Business Guide to Facebook Insights

Andy Scherer October 3, 2011 Social Media 0
Your Business Guide to Facebook Insights

Social media is considered to be one of the largest trends in business with regard to online and offline marketing.  However, the most significant problem facing social media marketers is the ability to measure the impact of the outreach efforts.  That is, until the phenom known as Facebook introduced and continues to perfect the “Insights” aspect of their business page feature.  Now, to help you understand what all of those facts and figures mean, here is your business guide to Facebook Insights.

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Five Traffic-Driving Reasons to Update Your Website

Andy Scherer September 30, 2011 Search Engine Optimization (SEO), Website Design 1
Five Traffic-Driving Reasons to Update Your Website

With the incredible leaps and bounds internet engineers are making today, websites and online technology change almost as much as meteorologists alter their weather forecasts.  However, staying in tune with all of the technology advances and website features gives you an unprecedented advantage over your competition.  In fact, here are five of those traffic-driving reasons that you need to update your website consistently:

  • Sky-Rocket Search Engine Rankings — Let’s be honest here; your current clientele (while they will visit your site periodically for product or...

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    • Top 20 Innovative Ways to Drive Facebook Page Likes

    Andy Scherer September 29, 2011 Social Media 0
    Top 20 Innovative Ways to Drive Facebook Page Likes

    This week, at the IMPACT Learning Center, we’ll be trying to enhance your Facebook business page and all that goes with it. As you know, Facebook and social media marketing has been a tremendous shift to all businesses communication, and a paradigm alteration that will not revert back to its original structure. With that said, in order to get the targeted traffic to spend more time on your FB page or your website, you need to create epic content and content that drives them...

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    Top Ten Questions to Ask a Web Design Company – The Continuation

    Andy Scherer September 24, 2011 Website Design 1
    Top Ten Questions to Ask a Web Design Company – The Continuation

    Welcome back to the IMPACT Learning Center. Today, we’ll be covering the continuation of the questions that you need to ask potential web design companies. So, without further ado, here are the last five questions:

  • Will my site be compatible with mobile devices?
    • Utterly one of the most important questions that you can ask potential web design companies. In fact, if you look at the recent research, site interactions and site views have nearly taken surpassed those of laptops or PC’s. Our team focuses heavily on...

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    The Top 10 Questions to Ask Your Potential Web Designers

    Andy Scherer September 23, 2011 Website Design 1
    The Top 10 Questions to Ask Your Potential Web Designers

    All businesses that have websites will (at one point or another and some more frequently than others) go through a website design process. In fact, with how the web is dynamically changing most companies go through at least one website design every other year. With that in mind, we want to walk you through the questions that you should ask your potential future web design company as you interview them. Here are the top 10 inquires and why they are important to you and...

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    Eight Ways You Can Leverage Your LinkedIn Profile

    Andy Scherer September 21, 2011 Social Media 1
    Eight Ways You Can Leverage Your LinkedIn Profile

    If you are like me, you are always looking for ways to leverage social media, new technology, multi-media integration, and any other means that enhance the visibility of my business.  However, without the proper guidance, there are opportunities that truly slip by the wayside and are not utilized.  Fortunately, today, the IMPACT branding & design, LLC Learning Center will be walking with you through ten different ways for your to leverage your linkedin profile with quick improvements.

    First and foremost, you have ensure that your...

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