IMPACT Learning Center: Inbound Marketing Blog

How to Use an Editorial Calendar For Business Blogging

The rise in content focused blogging oftentimes frustrates businesses because it strays from the idea of task centric activities. For ages business have been able to outsource, insource, and back source multiple website tasks without considering editorial management and organization. However, today’s blogging requirements take on a new face that’s incredibly relevant to thriving business models. The new face of business is editorial, content focused, reader centric, and highly demanding. Traditionally, a few magazines would compete with each other in a specific region or industry type whilst B2B and…

Categories: Blogging, Inbound Marketing

Tags: blog, Blogging, business blogging, editorial calendar, inbound marketing, lead generation

There’s an old saying that says, “beauty is only skin deep.” Of course we all enjoy something that is nice and easy to look at, but we need substance! In this case, content!

Often times when people hear about content marketing, they think of copy that is written for advertisements or other forms of prose used for marketing tactics.

While content marketing ultimately has the same goal as an advertisement, which is to convert prospects into buyers, it uses a completely different approach than your traditional copywriters would.

Content marketing is freely shared informative content used to not only help…

Categories: Blogging, Content Creation, Inbound Marketing

Tags: Blogging, blogs, content marketing, inbound marketing

Simply put, you’ve got to know your SEO. Many people think by simply writing quality articles and sharing the link that you can generate the relevant traffic needed.

While the content is certainly important, so is optimizing your content for SEO—also known as search engine optimization—which can allow your website to jump ahead hundreds, if not thousands of pages in any search result in any search engine.

Check out our ebook for more information regarding your SEO.

Download Now…

Categories: Search Engine Optimization (SEO)

Tags: ebooks, Search Engine Optimization

Leading your organization through innovative periods at exactly the right time means bigger pay days for you. The problem many organizations are facing is understanding how to cross over from traditional outbound marketing to inbound marketing. Quite frankly this is an excellent opportunity for you to leverage a changing marketing for the benefit of your organization. But first’s things first–you’ve got to get the boss on board and here’s how you do it.

Define Key Benefits of Inbound Marketing

Do not, under any circumstances, assume your employer understands the world of inbound marketing. Some …

Categories: Inbound Marketing

Tags: inbound marketing, inbound marketing strategies

If you’re running a PPC campaign on Google, Facebook, YouTube, or anywhere else on the web you should be using landing pages. According to Marketing Sherpa business can double conversion rates just by simply directing PPC campaigns to special landing pages. Marketing Sherpa also went on to state that if landing pages are fine tuned and measured businesses can increase conversion rates by 48% or more. If you’re not using landing pages now is an excellent time to implement a change in your PPC campaigns.
Let’s consider a random Adwords campaign. The ad below appears on the right hand column of Google’s search …

Categories: Inbound Marketing, Lead Generation

Tags: building a landing page, landing pages, pay per click, Pay Per Click Campaign, ppc, ppc campaign

Happy Fiesta Friday!

Sorry no links today, instead we had a impromptu concert from Giorgio!

If you don’t know who Giorgio Fareira is check him out on The Ellen Show or see where it all started and watch the original SONIC of CT video.

Here’s some pictures and videos from today!

Giorgio Visits Impact Giorgio and his manager Drew with the IMPACT team, Robert Mesite (Operations manager/Partner at Sonic of CT) & Brad Bailey (Director of Operations at Sonic of CT)

Giorgio Visits Impact Giorgio with Bob Ruffolo (Owner of IMPACT)

Check out Giorgio’s EP – The Interstate Life
Giorgio’s YouTube Channel
Sonic Fan Giorgio Fareira Performs…

Categories: @IMPACT, Curated Lists

Tags:

One day John Doe got a little tired of his boss Rob making not so funny old fart jokes about his marketing style. So John decided to do his very first online search about internet marketing. He spent a few days wallowing in too much information until he came across Impact’s Website Design 101 e-book.

John knew his company had a website but it was built using some kind of random website maker called Schmwix. Long story short it was pretty but didn’t get them much business at all. So John thought “why not? Anything’s an improvement compared to our current website.” So John began his not so torturous adventure into Website…

Categories: Inbound Marketing, Small Business

Tags: inbound marketing, online marketing, small business marketing

Inbound marketing has become a critical marketing investment for most smart businesses. According to Hubspot’s State of Inbound Marketing Report, 86% of businesses indicate their blog is important to their business. Moreover, 26% of businesses indicate their blog is critical to business. Obviously, inbound marketing is becoming a highly affluent activity across all business models. However, many wonder how inbound marketing actually affects their bottom line. The most effective way to measure the impact of inbound marketing is through customer acquisition. In this case we can compare inbound marketing…

Categories: Inbound Marketing

Tags: inbound marketing, outbound marketing