IMPACT Learning Center: Inbound Marketing Blog

Fiesta Friday 1/27/12

What a Top-Notch Lead Management Program Looks Like By: Meghan Keaney Anderson

"We all want more leads from our website, but it's what we do with the leads after get get them that makes all of the difference. This article outlines how marketing automation tools such as prospect and lead intelligence, lead nurturing, lead sco... Read More

Categories: @IMPACT, Curated Lists

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Numbers are truly the focal point of every thriving business. In today’s business world new numbers exist going beyond your annual financial statements, budget plans, and liquidity ratios. Today’s businesses gain incredible insight from internet statistics and some are absolutely more important than others. If you’re a CEO or you’re simply attempting to prove to your CEO that there are certain statistics which lead to proven results once they’ve been figured out, you’re one step closer to the success yo... Read More

Categories: Analytics, Marketing Statistics

Tags: Internet Statistics, Website Statistics

About David Kurlan

Dave Kurlan is a top-rated speaker, the best-selling author of Baseline Selling, and a leading expert on Sales Force Development. He is the founder and CEO of Objective Management Group, Inc., the leading developer of sales assessment tools. He is also the CEO of Kurlan & Associates, Inc., a leading sales force development firm. He possesses more than 30 years of experience in all facets of sales development including sales and sales management training, consulting, infrastructure, ... Read More

Categories: Inbound Marketing, Interviews

Tags: David Kurlan, interview

Hiring an Inbound Marketing Agency is only truly necessary if you decide you want to build a profitable business. It’s a bold claim I know but the reality is very few people understand how crucial inbound marketing is to their business. According to Hubspot.com over 70 percent of internet users conduct product research online. Consequently, traditional outbound marketing strategies now share the limelight with inbound marketing. Thi... Read More

Categories: Inbound Marketing, Small Business

Tags: inbound marketing, inbound marketing agency, outsourcing, outsourcing vs insourcing

The logo design process can be very frustrating for many reasons. Finding the correct style and visual to personify your company is often a daunting task. We wanted to share the process we are currently going through in redesigning our own logo. Enjoy!

Categories: Graphic Design, Infographics

Tags: graphic design, Logo Design, logo design process

"What is Inbound Marketing?" Video

Check out the Inbound Marketing video we created! See what it is, how to utilize it, and why you should be using it. And just so you know, we offer all of the Inbound Marketing services in the video.

"What is Lead Nurturing?" Video

Now that you understand Inbound Marketing, watch the le... Read More

Categories: Inbound Marketing, Lead Nurturing, Videos

Tags: inbound marketing, lead nurturing

If you’re looking for an online marketing company to promote your goods or services you’ve likely been bombarded with a 100 plus must have offers. They all sound amazing but what should you really be looking for in an Online Marketing Company and why? As we discussed in our recent post about how to avoid a marketing company scam, anyone can created an online marketing company. With the information we gave you, yo... Read More

Categories: Inbound Marketing, Lead Generation

Tags: keyword research, marketing, marketing company, online marketing company, Search Engine Optimization

To some, it may be a surprising fact that over 80% of online transactions begin with keyword searches according to KeywordDiscovery.com. Obviously you’re a smart pickle because you’re here wondering how to pick keywords. Kudos to you! Today’s post is focused on the top 10 ways to pick keywords, so let’s get to it!

Keyword Research

Conducting keyword research is absolutely imperative. Most people do not realize there is a clear distinction between keywords for query and keywords for commerci... Read More

Categories: Analytics, Inbound Marketing, Search Engine Optimization (SEO)

Tags: How to pick keywords, keyword strategy, Keywords, picking keywords, Search Engine Optimization, top 10 ways to pick keywords

As a new feature to our blog, we decided that every Friday each team member will be sharing an interesting article and what they have to say about it. Happy Fiesta Friday!
14 Ways A CEO Can Benefit From Social Media, A True Story By: Jeff Bullas

"For those executives that think social media is just for kids, think again. Online marketing guru Jeff Bullas shares 14 re... Read More

Categories: @IMPACT, Curated Lists

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