As marketers, we all know how awesome new leads are. As inbound marketers, we know much more awesome new inbound leads are!
Generating consumer interest is one of the most important goals of marketing, no matter what the type. Attracting people to a website and engaging them so much that they are willing to share personal information is a huge marketing success! The importance of lead generation is not lost among marketers and big businesses, either. In fact, more and more leading companies are realizing the importance of lead generation.
Lead Generation Quotes
Rand Fishkin, CEO of SEOmoz – “There is no black magic to successfully attracting customers via the web.”
Kipp Bodnar, Inbound Marketing Strategist (B2B Marketing) at HubSpot – “Leads are metric that, as marketers, we have to rely on. Because leads mean money.”
Bernie Borges, Author/Founder & CEO of Find and Convert – “Having calls to action that go beyond “contact us” help to make a site successful.”
Chris Brogan, Author/President of Human Business Works – “Lead generation is a fairly core activity to marketing.”
Chris Knipper, CEO of Kuno Creative – “It’s important to decide on what types of leads you want at the middle and bottom of your sales funnel.”
Bob Ruffolo, Founder & CEO of IMPACT Branding & Design – “When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise.”
If lead generating is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.