So you want to start generating leads. Did you know that one of the best yet most forgotten ways that one can generate leads is by having a landing page? It’s true! And the more landing pages, the better.
A lot of people associate landing pages with poorly planned affiliate marketing schemes that offer products that promise to make you rich or lose 50 pounds in one week. But you, as a blog or site owner, can use landing pages to turn any visitor to your site into a lead.
What is a Landing Page?
By definition, a landing page is a page where visitors to your website “land”, typically by clicking on a link which may either be on your website or on another external site.
If you have heard anyone say that landing pages aren’t worth your time, then they’re doing it wrong. Each an every landing page that you create needs to be tailored and customized so that it speaks to each visitor who visits your site. You need to take some things into consideration, such as:
- How did the person arrive at your landing page?
- How old are they?
- Are they male or female?
- What sort of tone and jargon does this particular target market relate to?
By having a well crafted page, you are increasing your chances of building your email list and some of the top companies out there, like B2B marketing, promises that having a well designed page can increase your conversion rates by a whopping 250%!*
How do you Make a Well Crafted Landing Page?
Making a landing page that people will actually spend more than half a second on is a challenge to most, but it can be done. Here are some of our top tips on how you can create a successful landing page:
- Keep it Simple
No one wants to try and sort through paragraphs of content! Keep it short, and keep it simple. Have things like bullet points and numbered points to draw visitors to your key selling points, and to make it easy for them to understand your product or service.
- Write About the Benefits
When writing about your product or service on a landing page, don’t go into great detail about all of its features. People often land on landing pages because they have a problem that they want to solve. List the benefits of your product or service in point form so that people know exactly how it can solve their problem.
- Keep it Credible
Within a matter of seconds you want your landing page to appear credible and to be trustworthy to your visitors. After all, you are asking people for sensitive information, like their email address or possibly their name, phone number, gender, and more. There are two ways to quickly make any landing page appear credible:
- Have your company logo on your website
- Post up a client testimonial
Post the client testimonial somewhere that any visitor will see immediately when they get to your page, such as at eye level and in the left hand margin (keep in mind that our eyes read from left to right, so a visitor’s eye almost always hits either the center or the left-hand side of the page first)
- Keep Links to a Minimum
The more links you have up on your page, the more distracting it is. Keep any navigational links like menus and homepage links out, and only place a hyperlink to the offer on the landing page.TIP: When designing your page, keep this in mind: Traffic4U recently found a 62% increase in conversions and an insane 208% increase in click through rate on Hyundai’s website by having SEO text, additional information buttons, and large, clear images**
- Would YOU Like your Page?
You would be amazed by how many people create a landing page and put it on the ‘net without even taking a look at it. Give your landing page a critical look over. Ask yourself:
- Would you trust this landing page enough to give out your email address?
- Is the page straight forward or is it confusing?
- Do I understand what the purpose of the page is?
Why You Need Lots of Landing Pages
Having multiple landing pages for different products and services or for the same thing is important. While one landing page may work for one type of visitor, it may not work so well for the next, so create several of them and then remember to test, test, test! The only way you can really find out how well your landing pages are doing is by creating A/B testing and, if possible, you can narrow down what’s working on all of the pages through multivariate testing.
If improving or creating your landing pages is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.