So we all know the importance of having keywords relevant to your company. We also know that we need to constantly track their performance and ranking for our companies. But how exactly do you analyze this data? How could all this data possibly help me to improve a keyword campaign? What in the world should you be doing to improve your keyword ranks?
Keyword Analysis
You need to have the right keyword analysis software that can tell you exactly how your keywords are performing and how much traffic they are driving to your site. With this information, you can make educated decisions on how to improve your keyword ranks. Keyword analysis is a great tool that can help you:
- Get more traffic to any of your website pages
- Find a variation of a keyword that’s easier to rank for
- Brainstorm a new blog post title
- Discover opportunities to overtake competitors in search engines
Among many other things, a keyword analysis gauges where you stand in your keywords campaign. In this post, you can learn exactly what a keyword analysis is, what it does, and how you can use it to drastically improve your keyword marketing and even your search engine optimization campaign.
So, let’s get started!
How Your Keywords are Being Analyzed
When using keyword analysis software, you are able to accurately see which keywords are performing the best, how many impressions you get from your keywords, and how much money you are saving for clicks.
Seeing this general information right off the bat is great for an overall sense of how your campaign is doing. Here, we have 77 keywords ranked in the top 3 for search engines. You can see, by using keyword analysis, which of your keywords are performing the best and what is working well for your company.
Keyword analysis is also great for organizing your keywords into groups. You can organize them by your buyer personas, date, campaign, or whatever makes the most sense to your company.
This setup also allows you to see your rank, how many people have searched that term in any given period of time, how many lead you’ve generated for a certain term, how difficult it is to rank for that term, and how much you are paying for it in a PPC campaign. This type of information allows you to alter your campaign so that you are always putting your best keyword foot forward.
Adding Keywords to your Campaign
With a keyword analysis, you can easily add keywords that are related to your company, and even play off of previous keywords that have performed well. Remember: your keywords are what drive traffic to your site, so the more relevant keywords you have, the more traffic will be driven to your site. You’d be surprised by how many keywords you can come up with based on the ones you already have! 
As you can see by the totally original, brand new keywords that I just came up with, you can add different keywords based on your old ones. If you sell pools in Pittsburgh, a keyword you could have would be pool service pittsburgh. Based on that you can also add pool services pittsburgh, pool service in pittsburgh, and pool services in pittsburgh. You may think these are all the same, but the more you have, the better!
Keyword Analysis Recommendations
The HubSpot keyword analysis tool also can recommend certain actions that would be beneficial to helping your keyword campaign by looking at the keywords that aren’t really performing, and telling you how to improve them. Its a great tool that can dramatically help your keywords. 
This software even hooks up to your blog so that if you’re slacking a bit on an important keyword, you can write a fully optimized, fully targeted blog post about that specific keyword to push yourself higher into the search engine ranks.
Another great feature in the recommendations portion of keyword analysis is the competitors tab. You can input your competitors’ information and the HubSpot software will give you their ranks for your keywords so that you can pull ahead of them in the search engines.
With this kind of information you are guaranteed to have a leg up on your competition, and know exactly what you need to do in order to get there! This is a great tool for you to be a genius when it comes to knowing your competitor’s strengths and weaknesses.
With keyword analysis, you have an unlimited amount of data that can be used to make you the master of your keyword campaign, and know exactly the moves to make to checkmate your competitors. Keyword analysis can be confusing, but when you pay attention to every little detail, you can create a fully optimized campaign, and your competitors won’t know what hit them.
Need Help?
IMPACT uses HubSpot’s keyword tool for all of our keyword marketing, and we can be sure to do the same to help you! Let us know if you are having trouble with your keyword marketing! We would love to talk with you.
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