One day John Doe got a little tired of his boss Rob making not so funny old fart jokes about his marketing style. So John decided to do his very first online search about internet marketing. He spent a few days wallowing in too much information until he came across Impact’s Website Design 101 e-book.
John knew his company had a website but it was built using some kind of random website maker called Schmwix. Long story short it was pretty but didn’t get them much business at all. So John thought “why not? Anything’s an improvement compared to our current website.” So John began his not so torturous adventure into Website Design 101 and before you know it he began analyzing his company’s current Schmwix based website. He included some calls-to-action and decided to pitch his boss the new design.
Rob, John’s 20 something year old boss was literally shocked to see John so excited about technology. His jaw dropped to the floor because John was actually talking about strategies he never even considered (way to one up the boss John). So Rob authorizes John to get started but pays no attention to exactly what John is doing, big mistake on his part. Then John decided to sign up for Hubspot. John was amazed that they previously spent so much money advertising in the newspaper and phonebooks but they were really never able to track anything they were doing. After joining Hubspot John thought the idea of a traditional untraceable advertisement was absolutely bonkers it was like playing Russian Roulette with your business. Why risk having control or your data or tracking your advertising campaigns when you don’t have to? John finally saw the light and he loved where it was taking him.
John began to make major changes in the company’s website. First he couldn’t realistically create, track, and optimize every offer and variation of offers on the Schmwix website. When John visited Hubspot he learned that businesses who blog get more than 50% more website traffic, so John decided to blog. He began using Hubspot’s blogging platform to create the company’s new superpower website. When he started creating the blog it was almost as if John’s wonder twin powers activated. For a minute he even impressed himself. John now brags to his 50 something year old buddies that he’s a highly demanded corporate webmaster. His buddies can’t imagine how he learned so much in so little time. But John knows they’re envious of his talents so he keeps Hubspot hidden from the rest of the world, Bad John.
Two months passed and since then John has started tracking his leads with Hubspot. Yes, the company website is actually getting leads now. John used calls to action on the company website, created excited multi-level offers, totally embraced the inbound marketing sales funnel. John’s lead generation strategies became the top income generating activity in the entire company. Needless to say John was up for a promotion and poor Rob knew it.
John decided he would give his company that extra edge like fireworks at the end of a wonderful day in Disneyland. He started using Sales Force as a way to manage everything from leads, customers, schedules, tasks, reports, and now Rob. Yes, it’s true our semi-comedic Rob now answers to John the new VP of Marketing. Awww. Sorry Rob you should’ve thought of Hubspot first. But seriously, Hubspot and Salesforce are a marriage made in heaven. Why? Well, because at one end you have the machine that cranks out data, measures content, and automates almost every possible internet marketing task. Then on the other end you have a complete system that helps you manage and collaborate clients, tasks, employees, and data. It’s really a no fail win-win type of situation.
Today John markets one of the most successful companies in his industry all because he decided to get rid of those dinosaur newspaper ads in favor of a trackable, maintainable, and cost effective digital marketing medium known as inbound marketing. John has now been using Hubspot for 24 months he will never go back to his ‘old fart’ marketing days and he wants you to know that you can dominate online marketing just like he did. Take IMPACT for a test drive today– according to John it’s a clear winner.