You’ve probably heard a dozen times that “the internet is changing” or “we need to move to become paperless”, right? Well I know that I’ve heard it a lot. And the question that always enters my mind is “Well, how is the internet changing, wheres your proof?”. So I’ve decided to answer this mystery of a question, and compose this list of 50 inbound marketing statistics & graphs about, well, pretty much anything that has to do with today’s online world.

So if you need some content for your next board meeting, and you don’t want to make everyone…well…bored, then spice up your presentation with some hard data to back up your reasoning for moving towards an inbound marketing approach. After all, inbound marketing costs 61% less per lead! Hey, there’s your first one! Check them out!

50 Inconceivable Inbound Marketing Statistics & Graphs

1. Inbound leads cost 61% less than outbound leads! - HubSpot  Tweet This!

2. Companies that blog generate 55% more traffic, and 70% more leads - HubSpot  Tweet This!

3. Nurturing leads creates 20% more sales – DemandGen Report  Tweet This!

4. Businesses on Twitter generate about 2x more leads - HubSpot  Tweet This!

5. Automating Marketing to nurture prospects sees a 451% increase in qualified leads - HubSpot  Tweet This!

6. At least 44% of companies have said they have acquired a customer via their blog or social media - HubSpot  Tweet This!Inbound Marketing Statistics: Social Media and Blogging Generates Real Customers

7. Blogs, Social Media, and Organic Search are the three least expensive methods of lead generation - HubSpot  Tweet This!

8. 90% of consumer buying decisions start online! – Forrester Research  Tweet This!

9. After just 3 months of use, HubSpot users generate 32% more leads - HubSpot  Tweet This!

10. 89% of surveyed businesses are either maintaining or increasing inbound marketing budgets - HubSpot  Tweet This!

11. In the last 6 years, the internet has gone from 100 million websites to 644 million websites…and counting – NetCraft  Tweet This!

12. Almost 80% of B2C Companies have acquired a customer via Facebook - HubSpot  Tweet This!Inbound Marketing Statistics: Facebook Drives Most Conversions for B2C

13. LinkedIn is 277% more effective at generating leads than Facebook & Twitter - HubSpot  Tweet This!

14. 35% of email subscribers open emails based on the subject line alone – Convince & Convert  Tweet This!

15. 86% of people (including me) skip TV ads - HubSpot  Tweet This!

16. 44% of direct mail is never answered - HubSpot  Tweet This!

17. Blog reading peaks around 10 A.M. - HubSpot  Tweet This!

18. 65% of B2B Companies have acquired a customer via LinkedIn - HubSpot  Tweet This!Inbound Marketing Statistics: LinkedIn Drives Most Customers for B2B

19. Social Media use has increased 356% since 2006 – NetPop Research  Tweet This!

20. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush - HubSpot  Tweet This!

21. Video Testimonials produce 3x more conversations on YouTube than organic visitors – TechCrunch  Tweet This!

22. 67% of B2C companies have generated a lead via Facebook - HubSpot  Tweet This!

23. Automating Lead Management sees a 10% or more increase in revenue in 6 months - HubSpot  Tweet This!

24. Twitter drives more customers for B2C companies - HubSpot  Tweet This!

Inbound Marketing Statistics: Twitter Drives Most Customers for B2C Companies

25. Twitter users have higher incomes than the general population- 47% of Twitter makes 50k+ per year, while only 33% of non-Twitter users make over 50k+ - HubSpot  Tweet This!

26. At least 50% of leads are not ready to buy at their first conversion - HubSpot  Tweet This!

27. By 2014, mobile internet usage is projected to take over desktop internet usage! - HubSpot  Tweet This!

28. 42% of mobile internet usage is spent on email - HubSpot  Tweet This!

29. 70% of mobile searches result in action within 1 hour - HubSpot  Tweet This!

30. Most Twitter users are from 25-34 years old - HubSpot  Tweet This!
Inbound Marketing Statistics: Twitter Usage Age Chart

31. U.S. internet users spend 3x more time on blogs and social media than email - HubSpot  Tweet This!

32. 91% of U.S. citizens have their mobile phone within reach 24/7 - HubSpot  Tweet This!

33. 91% of adults use social media regularly - HubSpot  Tweet This!

34. 8 new people come onto the internet every second - HubSpot  Tweet This!

35. The average budget for blogging and social media tripled in the last three years - HubSpot  Tweet This!

36. Friends and others that are like you have the most influence on Social Media - HubSpot  Tweet This!Inbound Marketing Statistics: Social Media IMPACT's Buying

37. On average, companies only respond to 30% of their fans’ social media feedback - HubSpot  Tweet This!

38. 83% of the time an email is not delivered to an inbox is due to a poor sender reputation - HubSpot  Tweet This!

39. 69% of email subscribers mark emails as spam based on the subject line - Convince & Convert  Tweet This!

40. Companies that Auto-Publish social media generate 50% more leads - HubSpot  Tweet This!

41. Facebook mobile ads earn 11x more money than desktop ads - TechCrunch  Tweet This!

42. Inbound budgets have moved from an 8% gap over outbound, to a 12% gap - HubSpot  Tweet This!Inbound Marketing Statistics: Cost of Inbound vs. Outbound

43. 67% of people location-tag their photos when sharing via social media apps – Fact Browser  Tweet This!

44. 61% of U.S. Marketers use social media to increase lead generation - HubSpot  Tweet This!

45. Most people read blogs more than once per day - HubSpot  Tweet This!

46. On average, it takes 26 hours to report a lost wallet, but only 68 minutes to report a lost phone - HubSpot  Tweet This!

47. Blogging multiple times per day increases your customer acquisition - HubSpot  Tweet This!Inbound Marketing Statistics: Blogging Frequency

48. 92% of internet users first use search engines to research a product - HubSpot  Tweet This!

49. Emailing leads user targeted content creates 50% more sales ready leads, at 33% less cost! - HubSpot  Tweet This!

50. Articles containing images get 94% more views than those without images - Search Engine Journal  Tweet This!

Do you think this sounds good? Let IMPACT start getting these numbers for you! Contact us today!

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