Maximize the Power of Marketing Automation to Boost Sales.
IMPACT will help you develop and implement strategies to understand your leads, nurture them through your sales funnel, shorten your sales-cycle, and increase your sales opportunities.
IMPACT Helps You Grow Sales by Setting Up & Managing Your:
Is Your Marketing Effectively Helping You Grow Sales?
Schedule a free 30-minute assessment with a consultant to get started.
Prospect and Lead Intelligence.
By understanding your website traffic & leads, smarter marketing decisions can be made.
IMPACT will work with you to analyze prospect and lead intelligence data and develop strategies to engage more visitors and drive more conversions. We’ll also work with you to get this information into the hands of your sales team.
We’ll Help You with The Following:
- Routinely Monitor & Analyze You Anonymous Website Visitors.
- Import Leads into Your HubSpot Database.
- Analyze & Develop Strategies Based on the Activity of Your Qualified Leads.
- Integrate HubSpot with Your CRM to Share Intelligence with Your Sales Team.
- Train for Your Sales Team on Lead Intelligence.
Lead Scoring.
Implementing an effective lead scoring strategy helps your sales team prioritize convert more opportunities.
IMPACT will help set up lead scoring in HubSpot and help you identify values to be added to your lead’s score based on their information and their engagement with your marketing.
We’ll help you with the following:
- Identify the Criteria that Defines Your MQL’s & SQL’s.
- Develop & Implement Strategies for Assigning Points.
- Segment Quality Leads Based on Lead Score.
- Provide Continuous Monitoring & Improvement of Your Lead Scoring Settings.
Are You Prioritizing Your Leads with Lead Scoring?
Schedule a free 30-minute assessment with a consultant to see how implementing lead scoring into your marketing program can help you shorten your sales cycle.
Lead Segmentation
& Smart List Development.
Segmenting your contact database allows you to send more relevant messages and boosts the performance of your email campaigns.
IMPACT will work with you to develop and implement strategies that deliver relevant and targeted content to segmented lists of your contacts. By creating more personalized campaigns, we’ll keep your contacts engaged, improving the overall performance of the inbound marketing program.
Email Marketing.
We’ll help you develop powerful email marketing campaigns that effectively keep your leads and customer-base engaged.
IMPACT will work with you to develop and implement a complete email marketing strategy, segment your leads, deliver attractive and timely email messages, and effectively push leads down the sales funnel.
Our email marketing services include:
- Development of an Email Marketing Strategy to Engage Leads & Customers.
- Creation of an Email Marketing Editorial Calendar.
- Building Email Templates & Creating Email Artwork.
- Implement Personalization into Your Marketing Emails.
- Perform Analysis on All Marketing Messages.
- Continuous Optimization of All Email Campaigns.
Does Your Email Marketing Need a Boost?
Schedule a free 30-minute assessment with a consultant to see how you can effectively use email marketing to turn leads into sales and customers into return customers.
Workflow Development.
Take advantage of marketing automation by implementing workflows that organize your leads, trigger activities, and save time.
IMPACT will help you implement workflows into your inbound marketing campaign in order to automatically segment leads, set properties, trigger emails, send alerts, sync with your CRM, and make your life easier.
We’ll Help You With:
- Developing & Implementing Strategies for Automating Marketing Tasks.
- Create Advanced Lead Nurturing Campaigns.
- Set Lifecycle Stages & Monitor Conversion Rates.
- Create CRM Exclusion Lists.
- Monitor the Performance of Workflows & Make Improvements Over Time.
Are You Struggling Setting Up Your Workflows?
Schedule a free 30-minute assessment with a consultant to review your workflows and discuss strategies to optimize your processes, saving your time and improving your results.
Lead Nurturing
Campaign Development.
Implement powerful lead nurturing campaigns that drive conversions and sales-ready leads.
IMPACT will help you develop and implement lead nurturing strategies that engage qualified lists of leads and push them down the sales funnel. Lead nurturing campaigns can be as simple or advanced as needed to achieve your marketing goals.
Our Lead Nurturing Services Include:
- Development of a Lead Nurturing Strategy.
- Creation and Execution of Lead Nurturing Emails using Workflows.
- Routinely Monitor & Optimize Campaign Emails to Maximize Performance.
- Track & Analyze a Leads Progression Through Campaign.
Sales & Marketing Alignment.
Sales + Marketing = Smarketing
IMPACT will help you develop a plan to streamline your sales and marketing strategy in order to streamline efforts and maximize results. These strategies including developing a Service Level Agreement (SLA), integrating sales and marketing software, assigning responsibilities, opening up lines of communication between sales,
marketing and management, and managing feedback.
Does Sales & Marketing Speak the Same Language?
Schedule a free 30-minute assessment with a consultant to discuss alignment activities that can boost the performance of both your sales and marketing teams.
