Get Found by Your Target Audience.
Blogging is the most effective and cost efficient method for generating traffic and leads.
Our blogging services include:Need Help with Your Blog?
Schedule a free 30-minute assessment with a consultant to get started.
Developing a Blogging Strategy.
Businesses that blog experience 126% higher lead growth than non-blogging businesses.
You can’t just start writing blog articles and hope to attract prospects. There’s a lot of work that goes into starting a blog. Our team will help you develop a blogging strategy that defines your audience, identifies the type of content you want to deliver, and create tactics to turn them into leads. We’ll also help you build a plan to outline who’s going to be creating your blog articles, when articles need to be released, and how often you need to post in order to reach your goals.
Blog Development & Optimization.
Build a blog that generates traffic, leads, & sales.
Set up a new blog or optimize your current blog with all inbound marketing best practices. IMPACT will help you:
- Set up an easy-to-use blogging platform, like HubSpot’s Blogging Platform or WordPress.
- Implement calls to action into your blog’s layout.
- Design your blog to match your website and your brand.
- Teach you how to use blog and explain the functions of the platform.
- Train you on how to optimize your blog content.
Do You Feel Like Your Blog Can Be Better Optimized?
Schedule a free 30-minute assessment with a consultant to review your blog and identify ways to attract more prospects.
Blog Article Creation.
Generate a regular stream of content that your prospects will love.
Companies who blog regularly see a significantly higher customer acquisition rate. However, the overwhelming aspect of running a business blog is coming up with a regular stream of content. IMPACT offers a variety of blog article creation services including writing articles on your behalf, working with you to transcribe your thoughts into optimized blog articles, optimizing your scheduled blog content, or simply training you to do it yourself. Our job is to help you maximize your resources and supplement what you need to reach your marketing goals.
IMPACT will:
- Help you develop and maintain a blog editorial calendar.
- Identify opportunities to create articles that drive prospects.
- Create or assist in the creation of remarkable blog content.
- Optimize your blog articles using SEO best practices.
- Schedule and release your posts on a regular basis.
Do You Need Help Creating Blog Content?
Schedule a free 30-minute assessment with a consultant to discuss ways you can post better content on a more regular basis.
Blog Management.
Ensure your blog is at peak performance.
Beyond creating killer content, blogs require management of many other features. These include updating your calls to action, engaging with readers, building blog subscribers, sharing content, and more. IMPACT will help you:
- Routinely update your blog’s sidebar with up-to-date information.
- Integrate relevant calls-to-action that attract readers to your landing pages.
- Monitor comments and engage with your readers on your behalf.
- Ensure your readers can easily subscribe and share your content.
- Share your content through all social media platforms.
Blog Promotion.
Maximize the reach of your blog content.
We’ll work with you to get your content in front of as many prospects as possible. We’ll develop and implement a blog promotion strategy that includes the following:
- Share your blog content on all your social media profiles.
- Include your blog content in your email marketing campaigns.
- Create and submit guest blog articles to other relevant blogs.
- Incorporate your blog posts on your website’s pages and thank you pages.
- Engage with industry influencers and request they share your content.
Need Help Promoting Your Blog?
Schedule a free 30-minute assessment with a consultant to discuss some strategies for introducing your blog to more prospects.
Blog Analysis & Improvements.
We do more than just integrate a tracking code, we accelerate your growth.
Blogging is an investment of both your time and resources. You need to be able to directly correlate that investment to an impact on your bottom line. IMPACT will work with you to understand your blog analytics and help you make smart marketing decisions, and of course, a return on that investment.
We’ll help you:
- Identify the articles driving qualified traffic in order to continue delivering similar content.
- See the posts that convert the most traffic to leads so we can promote it more.
- Identify the links driving traffic to your blog posts and build more of them.
- Analyze the subscribers of your blog and understand the channel that brought them there.
Getting Started.
Need to develop your blogging strategy?
If you’re looking to bring blogging into your marketing or want to optimize your current blogging strategy, let us know. We’ll be happy perform a complimentary assessment of your current marketing program and show you how blogging can help accelerate your results.
