Engage Visitors & Fill Your Funnel.
The qualified traffic is on your site, don’t let them leave without converting! IMPACT will help you develop and implement effective lead generation strategies that drive leads into your pipeline.
IMPACT Helps You Develop & Implement the Following:
Need Help Converting Website Visitors to Leads?
Schedule a free 30-minute assessment with a consultant to get started.
Premium Content Creation.
Utilizing premium content as offers attracts prospects & drastically increases your visitor to lead conversion rate.
IMPACT will help you repurpose and optimize any existing content as well as create new content such as whitepapers, webinars, and demos to attract prospects with different needs and various stages of the buying cycle.
We’ll help you with the following:
- Identify your current assets that can be repurposed as premium content.
- Develop a strategy for creating content for buyers at all levels of the buying process.
- Create content, design visuals, and publish premium content.
- Implement premium content into your marketing.
Do You Need to Improve Your Content Marketing?
Schedule a free 30-minute assessment with a consultant to see how you can create content that’s going to attract qualified leads and fill your funnel.
Call to Action Creation & Development.
Engage your visitors with effective calls to action that entice action & drive conversions.
IMPACT will help you design CTA’s that pop off the page, set them up in HubSpot’s Smart CTA Tool, embed them throughout your website, monitor their analytics and optimize them over time.Our call to action creation and development services include:
- CTA Strategy Development: We’ll create a “smart” CTA plan of action.
- CTA Design: Our design team will create CTA’s that catch the eye.
- CTA Implementation: We’ll help you fully integrate your CTA strategy.
- CTA Analysis: Monitor performance of all CTA’s and identify improvement opportunities.
- CTA Conversion Optimization: We’ll optimize all of your CTA’s on a routine basis.
Are your Calls to Action Converting Visitors?
Schedule a free 30-minute assessment with a consultant to improve your calls to action and generate more leads.
Landing Page Development.
Landing pages are the most important part of any effective lead generation campaign.
Optimized landing pages are a critical component for filling the top of your sales funnel. IMPACT will help you develop and implement strategies for building and optimizing your landing pages. This includes applying all page performance best practices, driving traffic & routinely monitoring & optimizing conversions.
Our landing page development services include:
- Development of an Optimized Landing Page Strategy.
- Building Landing Pages using HubSpot’s Smart Landing Page Tool.
- Driving Traffic to your Landing Pages.
- Monitoring your Landing Page Performance and Optimizing Conversions.
Are Your Landing Pages Performing?
Schedule a free 30-minute assessment with a consultant to see how you can better optimize your landing pages and improve your conversion rates.
Progressive Profiling.
Stop scaring away prospects with long forms & progressively collect information over time.
Progressive profiling allows you to choose which questions appear on a form based on the information you already know about a lead. IMPACT will help you develop and implement progressive profiling strategies using HubSpot’s Smart Forms in order to improve your lead’s experience and improve conversions rates. We’ll also routinely monitor the impact progressive profiling has on your lead generation and help you develop strategies to continually improve your conversion rates.A/B Testing.
Optimize your marketing and improve conversion rates using A/B Testing.
A/B Testing provides you the ability to test and identify which versions of your marketing are most effective. IMPACT will work with you to identify opportunities for A/B testing, develop variables of your marketing, analyze the results, and improve your conversion rates over time.
