Add Video to Your Inbound Marketing.
Allow your visitors to consume a stronger and quicker marketing message by unleashing the power of video marketing.Our video production services include:
Does Your Inbound Marketing Need Video?
Schedule a free 30-minute assessment with a consultant to get started.
Using Video for Inbound Marketing.
Get found by more prospects with powerful video content.
Get started by implementing video, such as YouTube clips and podcasts, into your inbound marketing strategy. IMPACT will help create a video marketing strategy geared towards getting found by prospects, converting them to leads, and turning them into customers.
Video Marketing Process.
Step 1: Video Marketing Strategy.
We all have ideas and want to jump right in. At IMPACT, we focus on the results way before we ever pick up a camera or write a script. By creating a strong video marketing strategy up front, we turn good-looking videos into full-fledged video campaigns that generate an ROI.
Step 2: Creation of a Video Script & Storyboard.
Your IMPACT account manager will help you develop both scripts and storyboards for each video. The purpose of video marketing is to generate business and we’ll work with you to ensure each video has a clear purpose and call to action. It’s our goal to help you develop video content that’s going to sell.
Step 3: Video Creation: Filming & Animation.
We can help you create videos in many different ways, from bringing one of our video partners to your location, working directly with a team that you hire or contract, assisting you in creating your own video content, contracting talent, or by creating an animated video in-house. At IMPACT, we also provide post-production editing & publishing services.
Step 4: Optimization, Promotion, & Analysis.
We’ll help you optimize your video’s title and description for both social and search so you can be found by more prospects. We’ll ensure your videos are promoted throughout your content and social media networks to generate the most reach possible, and analyze it’s performance by tracking the number views, demographics of the viewers, traffic to your website, and conversions.
Are You Ready to Start Making Some Videos?
Schedule a free 30-minute assessment with a consultant to start developing your video marketing strategy.
IMPACT Video Examples:
New Haven Home Finder VideoAn animated video developed to explain the services of New Haven Home Finder.
Wallingford Bike Barn VideoAn informational video from Wallingford Bike Barn explaining the new Fuji Roubaix in detail.
IMPACT Homepage VideoIMPACT's video on their homepage was developed to explain the services they offer, as well as the effectiveness of implementing an inbound marketing strategy.
Schedule a free assessment with one of our inbound marketing consultants and we’ll help you discuss how video can be incorporated into your marketing program.