Setting You Up For Success.
IMPACT will help you implement HubSpot, optimize your website, and develop all the tools needed to successfully run an inbound marketing campaign.
IMPACT provides the following Campaign Development Services:
Need to Setup Your Inbound Marketing Campaign?
Schedule a free 30-minute assessment with a consultant to get started.
Website Design & Optimization.
Implement a website that promotes your value, converts leads, and impacts your business.
Your website is the hub of your all your inbound marketing. IMPACT will work with you to develop a new website or transform your current website into a full-fledged lead generation machine. Your site will be loaded with attractive content, powerful offers, engaging calls to action, and optimized landing pages. We’ll of course do all of this and still provide a visually stunning design.
IMPACT will work with you to:
- Build a strategic redesign or optimization plan around your goals.
- Implement a Content Management System (CMS) such as WordPress or HubSpot.
- Create calls to action and landing pages.
- Develop and optimize attractive website content and graphics.
- Perform a complete page performance scan to ensure website is fully optimized for inbound.
- Complete all the technical pre-launch tasks such as 301 redirects, sitemap creation, etc.
- Create a list of all key website performance metrics to monitor post-launch.
Ready to Start Generating More Business from Your Website?
Schedule a free 30-minute assessment with a consultant and learn how you to make your site attract more traffic, leads, and sales.
Mobile Website Design.
Mobile internet usage is projected to overtake internet desktop usage by 2014. Is your company prepared?
IMPACT will help you optimize your website for mobile by implementing a mobile CSS or a responsive theme in order to improve your mobile visitors experience and conversion rates.HubSpot Implementation.
IMPACT + HubSpot = Marketing Results.
As a HubSpot Gold Partner, we’ll help you get the most out of HubSpot, starting from setting your account all the way to achieving your goals and generating a marketing ROI.
Initial implementation of HubSpot includes:
- Installing tracking codes, setting up sub-domains & creating users.
- Importing contact database.
- Setting up keyword tool and performing initial keyword analysis.
- Building and customizing your blog.
- Adding competitors and performing initial competitive analysis.
- Installing benchmarks app and setting benchmarks.
- Linking social media accounts and setting up all social media tools.
- Creating and implementing smart calls to action.
- Building smart landing pages.
- Developing initial workflows.
Not Sure if Your Goals are Attainable?
Schedule a free 30-minute assessment with a consultant to set some realistic goals and discuss how inbound marketing can help you achieve them.
Inbound Marketing for Ecommerce.
Inbound Marketing helps you convert more first time customers and drive repeat orders.
IMPACT will work with you to optimize your ecommerce website to attract more potential buyers through content and social media, improve their shopping experience, and drive sales. We’ll also help you develop and implement your shopping cart abandonment strategy to re-engage opportunities that would have been lost. We’ll bring inbound marketing best practices to your ecommerce site.
Our ecommerce services include:
- Optimize your online store for inbound or develop a new store on a SaaS platform.
- Integrate your ecommerce website with HubSpot.
- Apply inbound marketing best practices, such as blogging, social media, SEO, & landing pages.
- Develop and implement a shopping cart abandonment strategy using workflows
- Implement strategies for segmenting contacts and delivering personalized offers.
Video Production.
Allow your visitors to consume a stronger and quicker marketing message by unleashing the power of video marketing.
IMPACT will work with your team in the development, production, and distribution of powerful video content.
Our video production services include:
- Development of a video marketing strategy.
- Creation of a video script and storyboard.
- Video creation: filming & animation.
- Distribution and optimization.
Ready to Use Video to Boost Your Inbound Marketing?
Schedule a free 30-minute assessment with a consultant to see how implementing a video marketing strategy can impact your inbound marketing campaign.
Marketing & CRM Integration.
Improve your sales and marketing alignment by integrating your marketing software and CRM.
IMPACT will help you integrate your CRM, like Salesforce.com, with HubSpot. We’ll also help you customize your settings and organize your data, creating a streamlined marketing and sales process.
We can help you with the following:
- If using Salesforce.com, we’ll install HubSpot’s native Salesforce.com connector.
- Other CRM’s may require custom integrations, we’ll help you manage the process.
- Set up exclusion lists that only send qualified leads to your CRM.
- We’ll set up custom fields that bi-directionally sync.
- Customize your CRM views and layouts.
