An Extension of Your Marketing Team.
We’ve strategically developed our services to provide you with attractive content, professional designs, advanced marketing automation, and a return on your investment.
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Interested in Our Inbound Marketing Services?
Schedule a free 30-minute assessment with a consultant to get started.
Strategic Planning.
Maximizing your results and achieving your goals starts with a plan.
You wouldn’t build a house without a blueprint, right? Well, the same goes for your marketing strategy. Allow IMPACT to analyze your current marketing and create a customized and easy-to-implement GamePlan in order to achieve your unique business goals.
IMPACT’s Strategic Planning Services Include:
- Inbound Marketing Gameplan Development
- Setting Goals & Defining KPI’s
- Defining a Value Proposition
- Quality Lead Identification
- Defining MQL’s & SQL’s
- Competitive Analysis
- Buyer Persona Development
Campaign Development.
Building the tools needed to optimize your marketing and put your plan into action.
Once your plan has been developed, it’s time to implement your plan and build the tools needed to hit your goals. This includes optimizing your website for inbound (or a website redesign if required), implementing HubSpot, and performing any other campaign start-up activity as outlined in your GamePlan.
IMPACT’s Campaign Development Services Include:
- Website Design
- Mobile Website Design
- HubSpot Implementation
- Inbound Marketing for Ecommerce
- Video Production
- Marketing & CRM Integration
Drive Traffic.
Boost your brand visibility, prove your expertise, and kick-start your opportunities.
Once your website has been optimized and your marketing tools have been implemented, it’s time to start attracting qualified traffic. Together, we will start performing traffic driving activities, such as blogging, social media marketing, SEO, and visual content marketing as outlined in your GamePlan.
IMPACT’s Traffic Driving Services Include:
- Business Blogging
- Social Media Marketing
- Search Engine Optimization
- Visual Content Marketing
- Press Release Marketing
- Pay Per Click Marketing
Convert Leads.
Capture critical information on your visitors in order to engage and fill your sales funnel.
The qualified traffic is on your site. Don’t let them leave without getting them to convert! IMPACT will help to implement your lead conversion activities, such as the development of attractive premium content, smart landing pages, as well as smart calls-to-action as outlined in your GamePlan.
IMPACT’s Premium Content Services Include:
- Premium Content Creation
- Call to Action Creation & Development
- Landing Page Development
- Progressive Profiling
- A/B Testing
Grow Sales.
Implement marketing automation to nurture leads through your funnel, shorten your sales cycle, and increase your sales opportunities.
Once we’ve captured qualified leads from all levels of the buying cycle, it’s critical that they are managed correctly. Well executed marketing automation will simplify the process. A sales and marketing alignment strategy will ensure a more targeted approach. The result? More personalized marketing, improved communications, a shortened sales cycle, happy sales people, and an even happier marketing manager.
IMPACT’s Sales Growing Services Include:
- Prospect & Lead Intelligence
- Lead Scoring
- Lead Segmentation
- Email Marketing
- Workflow Development
- Lead Nurturing Campaign Development
- Sales & Marketing Alignment
Marketing Analysis.
Remove the guesswork! Powerful analytics enable you to understand the ROI of every marketing activity.
Why am I blogging? Is this campaign really working? Am I getting a return on my investment? Through the power of HubSpot’s analytics and the detailed marketing reports provided by IMPACT’s account managers, you’ll know the answers to these questions. See and understand every metric that is critical to the success of your inbound marketing campaign.
IMPACT’s Marketing Analysis Services Include:
Monthly Retainer Services.
At IMPACT, we know the importance of organization, consistent communication, building relationships, and getting results.
We want you to work with us for a long time. We know that in order to maintain a long-lasting relationship, we must prove our value to you and your company every month. In order to do so, we provide a service offering built on trust and communication to ensure your campaign is effective, efficient, and producing results.
IMPACT’s Retainer Services Include:
- Dedicated Account Manager
- Strategy Consultation
- Project Management
- HubSpot Management
- Training
- Support
- Website Management & Updates
- CRM Assistance
