We may lose power, but we won’t stop generating leads.
As most of the northeast was hunkering down Monday afternoon in preparation for the arrival of Hurricane Sandy, we spent most of the day here at IMPACT (working remotely, of course) to help set up our marketing for the coming days in the event of a power outage.
This means a full court press to get multiple blog articles, Facebook posts, Tweets, and other marketing essentials scheduled out in the event we all end up in the dark (which certainly sounds like will be the case.)
So what if you find yourself in a similar mess? Impending storm or blizzard got you thinking about putting your marketing on hold, consider the following tips to ensure that your marketing is still working for you, even if you’re unable to.
Interested in learning more about inbound marketing? Contact IMPACT and learn how we can help!
Inbound Marketing vs. Mother Nature
First off, you’ll want to post updates to all of your social media platforms, as well as send an email to let your clients know that you may be experiencing a power outage, and provide them with an alternate method of being able to reach you and your staff should they need you.
These things happen, however, how you handle it will make all the difference between understanding clients and frustrated ones.
The second order of businesses is ensuring that there’s no lapse in your content creation, as this is what makes inbound marketing go ’round.
Work hard to write and schedule out your blog posts as far in advance as you can to give yourself some time to either restore power or find alternate means for getting your posts up.
Sometimes, this may require a little more help from other members of your team, as in most situations like these, you won’t have much time to prepare and get the content up and ready to go. Delegate some necessary tasks to your staff and let them know they’re on deadline, not only for you, but also for mother nature.
In order to prevent your social media from going dark for several days, take the time to perform the tedious task of scheduling out Facebook posts and Tweet days ahead of time to give yourself time to regroup once the storm or outage is over with.
At IMPACT, we utilize the HubSpot Social Media Publishing tool in order to successfully schedule out our social media updates ahead of time, to ensure we’re still generating traffic and leads during non-business hours (or power outages.)
Just Go With It
HubSpot put it best. Sometimes, stuff just happens. There’s no use in crying over spilled milk, or lost revenue incurred during a storm or pwoer outage.
It won’t change the result, only your mood, so try and go with it and focus instead on regrouping and better preparing for the next time something like this happens.
That’s probably the best thing you can take from all of this; how to be prepared better for next time. After all, there’s really no proper way to prepare for this sort of thing without actually going through it. So rally your team (some of them may be performing tasks they’re not used to given the time crunch and unique situation) and start pumping out your content and social media updates as far in advance as you can to avoid any lapse in content.
And most of all, be safe!
Looking to learn more about if inbound marketing is right for your company? Contact IMPACT and learn how we can help!