‘Marketing’ is an umbrella term that refers to a number of strategies to increase sales and product publicity. Marketing strategies vary depending on some issues such as the type of the company, what products they sell etc. It is a continuous process as well. A marketing tool that is popular today may become worthless tomorrow. The same picture can be found when analyzing the traditional marketing strategies. With the expansion of the technology and online availability, people are now looking for a newer way of marketing their products and services. Inbound marketing is now the role player solution in this critical era.
Inbound marketing simply is a kind of online marketing where the company focuses on creating one unique website/blog for the company that is supposed to play the role of an online marketplace for the company. Three phases of inbound marketing require creating website contents for products, optimizing them and using social Medias for publicizing them.
Why Next Generation Marketing
According to Hubspot.com, a leading business statistics website, 87% of the internet users in the United States conduct product searches. This ratio is even increasing day by day. Online business reports suggest that people are now heading towards finding their desired products online rather than from offline sources. However, following is a step by step description why this marketing strategy is called the next generation of marketing tool.
- Costs Less: The economic down-gradation of the recent years has left a deep mark on the marketing costs of the companies. Marketers found that marketing strategies like outbound marketing cost a lot with nearly zero turn around. It has already been stated that in outbound marketing, the tragedies are not user-targeted. That absolutely means wasting money because you have to cover both the possible customers and those who may never buy your products. But, the thing is different with inbound marketing. As it targets the possible customers, your marketing expenditure becomes absolutely less. On the other hand, with outbound marketing, you do not have to buy advertising spaces from televisions or newspapers. All you need is to optimize the search engines for certain keywords so that when someone looks for products online, s/he finds yours. In addition, using social medias like Google+, Facebook and Twitter is absolutely out of cost. So, this is the reason why so many people are getting attracted towards inbound marketing.
- Target Oriented: Unlike outbound marketing, this one is a user or buyer specific marketing tool that helps you to determine what people you want your products to be sold to. For example, when you set an advertisement on a newspaper, you literally expect everyone to respond to the attractive ads. But, in reality, less than 3% of the people notice the advertisements. On the other hand, when you execute inbound marketing, you knock at those people who actually need your product. By search engine optimization, you get to those who seek for your product. In addition, by social media marketing, you bring in all the people who are interested in your product. So, inbound marketing is most certainly a target oriented marketing strategy.
- Investment rather than expenditure: Marketing experts call inbound marketing a permanent two way marketing strategy. That means, when you create contents on the website, optimize them for search engine results and create social media links, you do not literally spend the money for nothing. The contents that you create, the entire optimization processes and the social media marketing links are permanent and serve you in the long run. But, advertising products on newspapers are one time marketing with 97% of the money wasted.
According to statistics from Google, the leading search engine on the planet, more than 88 billion searches are conducted every month most of which are for specific materials. So, inbound marketing is not only a chance to get local customers, but it gives you the chance to make your products renowned worldwide.
Finally, from the statements above, it is clear why inbound marketing is throwing the biggest challenge on outbound marketing. It is not merely a myth that people call inbound marketing so powerful, but it has proved itself worthwhile. So, it can be said that inbound marketing will soon appear as a giant marketing tool practiced by everyone.
If inbound marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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If you find yourself saying, “I have no idea what our competitors are doing,” or ” I don’t have the time to write regular content and post it to our blog 4-5 times a week!” then it’s time to start thinking about an inbound marketing agency.