Two is better than one. Think about all of the great things that come in pairs that wouldn’t be as effective without their counterpart. Imagine if you only had one shoe? If jumping on one foot isn’t in your skill set, you’d be left with one awfully sore foot. By bringing together the top minds in your industry, your brand has the potential to ascend to a level of success not previously seen with singular marketing operations. read more
When it comes to social media marketing, Gary Vaynerchuk has never been just another voice. His methods never your standard, “been there, done that” solution.
Working with some of the world’s biggest brands in the execution of their social strategy, Vaynerchuk has been in the trenches figuring out how to profit from each platform, often when the popular choice was to denounce that it simply wasn’t possible.
His newest book, Jab, Jab, Jab, Right Hook is a comprehensive detailing of his findings on what’s has indeed worked, what hasn’t, and how to manage each platform differently.read more
Every now and then you need a little push. Whether it be extra motivation to help you finish your laundry, get that DIY project you started at home completed, or put a cap on a blog article; sometimes we just need a little encouragement. However, content is something that we must learn to prioritize. Get ready for the cold, hard truth: 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. read more
Happy Sunday Everyone! With so much to look forward to next week, we’re not even upset that the weekend if over. The malls are littered with holiday decor, big brands are revving up for their annual Black Friday sales, and we’ve prematurely busted out the N’Sync Christmas album here in the office. The holiday season is upon us, and here at IMPACT we are more than ready for Thanksgiving and the 5 F’s: family, friends, food, football, and my personal favorite..fermented grapes (aka wine). read more
Is it just me, or does it seem like everyone is “going green” these days? Sure it sounds good on paper, but what exactly does it mean? and what are the benefits? “Going green” refers to making a conscious effort to practice an environmentally-friendly lifestyle in order to protect the planet and sustain resources for the future. A good first step in this process would likely be adherence to the 3 r’s: reduce, reuse, recycle. read more
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