Inbound Marketing Blog

Your value proposition is oftentimes the first thing a vistor sees upon landing on your website. Woo! High-fives all around!

Here’s the thing; a crappy one (or lack thereof) is also the first reason for them leaving.

Think of it much like a pick-up line. It doesn’t matter how much cologne you’re wearing, or how cool you think that popped collar looks (stop it, you’re better than that), if there’s no substance or value in the words you’re speaking, don’t expect much of a response.

Posted by John Bonini in Inbound Marketing on June 18, 2013 with no comments

Last month, Social Media Examiner’s founder and CEO Michael Stelzner published the 2013 edition of his annual Social Media Marketing Industry Report.

Over 3,000 marketers were surveyed with the goal to understand how they are utilizing social media to help their businesses grow. Their answers were compiled into nearly 70 charts in a comprehensive 43-page report.

Analyzing these raw numbers was interesting, but somewhat fun (What? Don’t look at me like that!) process. There was too much information to cover the entire composition, but there were very distinct patterns that the numbers showed.

Posted by Brett Casella in Marketing Analytics, Social Media Marketing on June 18, 2013 with 2 comments

Maybe it’s one of those days where it’s rainy and dreary, and while you were walking to work someone drove throw a puddle and you got soaked.

That’s probably not the best way to start your day.

So maybe that didn’t happen to you, but you’re distracted or you cannot wait for the weekend. How do you expect to write that email, blog article or even an ebook?

When it comes to inbound marketing inspiration and creativity can go a long way. It shouldn’t be painful.

Inspiration can come from a ton of different mediums and venues. See how easily you can find the inspiration to ensure your marketing campaign is awesome.

Posted by Carolyn Edgecomb in Inbound Marketing on June 18, 2013 with no comments

“Be remarkable.”

The above statement has quickly become one of those industry buzz words that’s everywhere. I’ll even go as far to say that “remarkable” is to marketers what “that’s what she said” is to college undergrads; like it or not, it’s sure to come up in just about every conversation.

But what does it even mean?

Posted by John Bonini in Inbound Marketing on June 17, 2013 with 2 comments

Since the dawn of social media, brands have been trying to engage and interact with prospects, leads and customers in a way that makes them appear human.

One way that companies and brands can achieve that type of relationship is with a two-way conversation.

Companies don’t want to be seen as power hunger and just trying to push their product or service on consumers. Instead, companies want to engage and interact by educating and personalizing their consumers online experience.

Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods.

Posted by Carolyn Edgecomb in Inbound Marketing, Social Media Marketing on June 17, 2013 with no comments