Inbound Marketing Blog

With over 72 hours of content uploaded every minute, YouTube is the king of online video content.  YouTube generates one billion unique visitors per month, and, if used correctly, can provide businesses with a great opportunity to reach their targets in an engaging manner. YouTube visitors view an average of two billion videos per day.  If you follow the tips below and create quality content, you can generate interest in your business and avoid being buried in the sea of videos. read more

Posted by Dave Sotolotto in Do's and Don'ts on May 20, 2013 with no comments

Look before you leap.

Redesigning your website can be a very time consuming process, so you do not want to dedicate all of your resources to a redesign unless it is necessary.

Before you commit to a redesign, take a step back and decide if your redesign will have a positive impact on your business operations.

It is a poor idea to change your site for the sake of changing it, so ask yourself, why do I want to redesign my website?

Posted by Dave Sotolotto in Website Redesign on May 20, 2013 with no comments

Happy Sunday!

Well, it’s been another week here at IMPACT, and with the NHL season well underway, here’s a wrap-up of our week of inbound marketing trends.

We hope you found our content helpful and resourceful throughout the week, and we look forward to having you back next week for even more in inbound marketing trends.

So everyone go out and enjoy your Sunday, and we’ll see you back on the blog next week!

Posted by Carolyn Edgecomb in Week in Review on May 19, 2013 with no comments

A marketing webinar is a great source for educating prospects and leads.

Companies typically organize webinars to educate existing and potential customers, lead generation and maintaining customer retention.

Hundreds if not thousands of people sign up for a webinar every month. Unfortunately, less than half will watch your webinar live.

There is a variety of reasons why you aren’t drawing a larger audience, it could be how you promoted the webinar or it could be that those who registered simply forgot.

Posted by Carolyn Edgecomb in Inbound Marketing, Webinars on May 18, 2013 with no comments

Money aside, Inbound Marketing is a huge time investment for any business looking to strengthen its online presence.

A great way to strengthen your online presence is by creating resourceful content, that’s necessary to attract more qualified leads.

Inbound Marketing is a long-term commitment. Before customers can find you, you need to have content, and building an impressive library of content does not happen overnight.

Creating and tracking content is a lengthy process, but the time commitment does not end there.

Posted by Ramona Sukhraj in Inbound Marketing Investment on May 17, 2013 with no comments