Inbound Marketing Blog

Since Vine first debuted in January, the offspring of social media giant Twitter has quickly made a name for itself; becoming the top free download on Apple’s App Store in less than three months.

For those unfamiliar, Vine allows its users to upload a six second, continuously looping video and share it to their Twitter or Facebook. Think Instagram for videos.

With millions of potential impressions, marketing directors and small business owners worldwide are eagerly jumping on the bandwagon and establishing accounts specifically for their companies.

Posted by Brett Casella in Social Campaigns & Promotions, Social Media Marketing on May 22, 2013 with no comments

Pictures rule the world of Instagram.

The 90 million active monthly users on Instagram manage to upload 40 million pictures daily, so it is very easy to get lost in the clutter. For your company, this means that you will need to follow some specific do’s and don’ts of Instagram if you are looking generate more brand engagement.

Despite the fact that Instagram has fewer users than the other social media networks, many signs indicate that Instagram users are more engaged than Facebook and Twitter followers.

Instagram’s 90 million users manage to generate 8,500 likes and 1,000 comments per second. For comparison, Facebook’s 1.06 billion active visitors generate 37,037 likes and comments combined per second.

Posted by Dave Sotolotto in Do's and Don'ts on May 22, 2013 with no comments

While waiting in line to check out at Barnes & Noble last week, I did what any other Millennial shopper would do; I perused the accompanying magazine rack for any interesting articles to check out for free on my iPad later.

What caught my eye both captivated and inspired me to put this blog post together.

The cover story for the May 20th issue of TIME Magazine read: The ME ME ME Generation: Millennials are lazy, entitled narcissists who still live with their parents. Why they’ll save us all.

Posted by John Bonini in Millennials on May 21, 2013 with 14 comments

Do you have what it takes to run a profitable inbound marketing campaign?

If you don’t have the right habits, you won’t be able to keep your campaign afloat.

If you aren’t effectively running your inbound marketing campaign, you can be sending your prospects the wrong message.

Inbound marketing isn’t something you can start and then just forget about it. You need to continuously update and connect with your audience.

Posted by Ramona Sukhraj in Inbound Marketing Investment on May 21, 2013 with no comments

With over 72 hours of content uploaded every minute, YouTube is the king of online video content.  YouTube generates one billion unique visitors per month, and, if used correctly, can provide businesses with a great opportunity to reach their targets in an engaging manner. YouTube visitors view an average of two billion videos per day.  If you follow the tips below and create quality content, you can generate interest in your business and avoid being buried in the sea of videos. read more

Posted by Dave Sotolotto in Do's and Don'ts on May 20, 2013 with no comments