Inbound Marketing Blog

The odds are you put a lot of effort into developing your website the first time, and you do not want all of that work to go to waste.

Before you devote all of your attention to your new website, do not lose track of all of the important assets on your old webpage.

Be sure to account for all of your assets and secure them for transfer to the new website.

A website redesign is supposed to be a step forward, so do not set yourself back to square one by erasing the data from your current site.

Posted by Dave Sotolotto in Website Redesign on May 23, 2013 with no comments

You’ve identified your marketing goals, now what?

It’s important for your marketing team to know how many leads they need to generate in order for sales to achieve their goals.

And once you’ve aligned your business and marketing goals, you have in many ways decided your sales goals as well.

Identifying leads and track your sales funnel is an important part of the process when you’re planning your inbound marketing investment.

Posted by Ramona Sukhraj in Inbound Marketing Investment on May 23, 2013 with no comments

Since Vine first debuted in January, the offspring of social media giant Twitter has quickly made a name for itself; becoming the top free download on Apple’s App Store in less than three months.

For those unfamiliar, Vine allows its users to upload a six second, continuously looping video and share it to their Twitter or Facebook. Think Instagram for videos.

With millions of potential impressions, marketing directors and small business owners worldwide are eagerly jumping on the bandwagon and establishing accounts specifically for their companies.

Posted by Brett Casella in Social Campaigns & Promotions, Social Media Marketing on May 22, 2013 with no comments

Pictures rule the world of Instagram.

The 90 million active monthly users on Instagram manage to upload 40 million pictures daily, so it is very easy to get lost in the clutter. For your company, this means that you will need to follow some specific do’s and don’ts of Instagram if you are looking generate more brand engagement.

Despite the fact that Instagram has fewer users than the other social media networks, many signs indicate that Instagram users are more engaged than Facebook and Twitter followers.

Instagram’s 90 million users manage to generate 8,500 likes and 1,000 comments per second. For comparison, Facebook’s 1.06 billion active visitors generate 37,037 likes and comments combined per second.

Posted by Dave Sotolotto in Do's and Don'ts on May 22, 2013 with no comments

While waiting in line to check out at Barnes & Noble last week, I did what any other Millennial shopper would do; I perused the accompanying magazine rack for any interesting articles to check out for free on my iPad later.

What caught my eye both captivated and inspired me to put this blog post together.

The cover story for the May 20th issue of TIME Magazine read: The ME ME ME Generation: Millennials are lazy, entitled narcissists who still live with their parents. Why they’ll save us all.

Posted by John Bonini in Millennials on May 21, 2013 with 15 comments