Inbound Marketing Blog

“Be remarkable.”

The above statement has quickly become one of those industry buzz words that’s everywhere. I’ll even go as far to say that “remarkable” is to marketers what “that’s what she said” is to college undergrads; like it or not, it’s sure to come up in just about every conversation.

But what does it even mean?

Posted by John Bonini in Inbound Marketing on June 17, 2013 with no comments

Since the dawn of social media, brands have been trying to engage and interact with prospects, leads and customers in a way that makes them appear human.

One way that companies and brands can achieve that type of relationship is with a two-way conversation.

Companies don’t want to be seen as power hunger and just trying to push their product or service on consumers. Instead, companies want to engage and interact by educating and personalizing their consumers online experience.

Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods.

Posted by Carolyn Edgecomb in Inbound Marketing, Social Media Marketing on June 17, 2013 with no comments

Hello there loyal blog readers!

Happy Father’s Day to all you Dad’s out there.

What a crazy week in inbound marketing and social media. If you haven’t heard yet, Facebook has decided to add clickable hashtags, George Takei may or may not be a Facebook Fraud and I’m particularly excited to hear that One Republic will be headlining INBOUND Rocks 2013.

Once again, we’ve collected the inbound marketing trends and put them all in one convenient place.

Thank you for joining us on our blog this past week. We hope you have enjoyed what you’ve read, and hope to see you back here next week for the latest inbound marketing trends!

Enjoy the rest of your weekend.

Posted by Carolyn Edgecomb in Week in Review on June 16, 2013 with no comments

The days of sending mass emails to everyone in your contact list are long gone. It was pretty clear that this method wasn’t working. That’s why HubSpot created Workflows.

Workflows were made to take a more effective approach to moving your leads through your sales funnel to ensure that you’re leads are sales ready.

It’s the right way to nurture your leads and convert them into a customer.

Workflows takes everything you know about a lead into context to put your leads into the most relevant campaign for them right from the start. No one wants to see a qualified lead lose interest. Especially when they are sales-ready and still receiving introductory content and offers.

With Workflows, you can prevent this scenario from happening.

Posted by Kaitlyn Macri in Lead Management & Nurturing on June 15, 2013 with no comments

Recent studies have concluded that your customers are humans. Seems obvious right?

Then why are so many companies treating them like they are robots programmed to absorb their generic marketing messages and corporate offers?

People like knowing that they are understood and recognized as unique individuals, yet the majority of businesses are failing to meet this basic human need.

When a company fails to connect with their customers, their customers fail to connect with them. They want to hear the message of a person, not a company.

Posted by Brett Casella in Brand Development, Corporate Identity on June 14, 2013 with 1 comment