Inbound Marketing Blog

Looking for an inbound marketing agency? If so, you might not be sure what to look for.

Not every agency is going to be the same. Some will be interested in gaining a new client where other agencies want to do everything possible to achieve your goals and meet your needs.

Posted by Carolyn Edgecomb in Switching Marketing Agencies on May 25, 2013 with no comments

Are you looking for a way to easily integrate your contact database and social media engagement?

If so, you can soon access this information through HubSpot’s new tool “Social Inbox.”

Social Inbox is going to help you use social media more effectively by allowing you to publish updates, monitor social media engagement, and measure reach all in one app.

This all-in-one social media tool will be available to all HubSpot users in June.

Posted by Kaitlyn Macri in HubSpot, Social Engagement on May 24, 2013 with no comments

Inbound marketing is an investment. Therefore, finding the right agency should never be a snap decision.

Essentially you want to hire an agency that will be an extension of your company., one that you trust.

Obviously this is no easy task, as according to HubSpot, 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.”

Thorough research should be done when switching agencies, as this isn’t a venture you’d like to be doing very often, as that would indicate your business goals are constantly in a state of flux.

Posted by Carolyn Edgecomb in Switching Marketing Agencies on May 24, 2013 with no comments

The odds are you put a lot of effort into developing your website the first time, and you do not want all of that work to go to waste.

Before you devote all of your attention to your new website, do not lose track of all of the important assets on your old webpage.

Be sure to account for all of your assets and secure them for transfer to the new website.

A website redesign is supposed to be a step forward, so do not set yourself back to square one by erasing the data from your current site.

Posted by Dave Sotolotto in Website Redesign on May 23, 2013 with no comments

You’ve identified your marketing goals, now what?

It’s important for your marketing team to know how many leads they need to generate in order for sales to achieve their goals.

And once you’ve aligned your business and marketing goals, you have in many ways decided your sales goals as well.

Identifying leads and track your sales funnel is an important part of the process when you’re planning your inbound marketing investment.

Posted by Ramona Sukhraj in Inbound Marketing Investment on May 23, 2013 with no comments