Position Summary:
Account Manager is responsible for the relationships between their assigned inbound marketing clients and IMPACT as well as overseeing all activities required to help their inbound marketing clients hit the agreed upon goals and objectives. Responsibilities include routinely communicating and educating their clients, performing required inbound marketing services such as blogging, social media marketing, and email marketing, monitoring analytics, and generating monthly client reports.
Responsibilities:
- All communication with their assigned inbound marketing client accounts
- Performing the required marketing services (Blogging, social media marketing, search engine optimization, premium content creation, website updates, and email marketing, paid advertising management, among other required services) to hit client’s benchmarks for traffic, leads, qualified leads, and sales
- Marketing services should be proactively and responsibly performed in order to hit client objectives
- Routinely monitoring client’s analytics
- Creating monthly client report for each client
- Continually stay on top of inbound marketing trends and industry advancements
- Increase the sales of all inbound marketing accounts over time
Experience and Education Required:
- 2-5+ years of internet marketing experience
- B.A. or B.S. degree
Skills Required:
- Proven relationship building skills and client interaction experience
- Demonstrate effective independent thinking and management skills
- Ability to use various sources of market and customer data to develop marketing strategies
- Very strong work ethic
- Strong understanding of all social media platforms
- Strong understanding of email marketing best practices and CAN-SPAM compliance
- Excellent writing skills, strong understanding of how to write SEO-Friendly content
- Basic understanding of graphic design
- Tons of energy, passion, humor, compassion, and enthusiasm
- Strong understanding of Inbound Marketing / Internet Marketing
- Proficiency in HubSpot, Microsoft Office