IMPACT helps you build and execute an Inbound Marketing GamePlan to take you from where you are to where you want to be.
When it comes to attracting, converting, closing, and delighting, there is nothing that is out of the scope of our capabilities. You won’t find a more holistic approach to inbound marketing.
We don’t believe in fixed packages or one-off projects. Everything we do is focused on the success of your business. We work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines.
Every client that on-boards with IMPACT receives a custom GamePlan built around the goals of their business. GamePlans define your personas and ideal customer and layout the plan for attracting them. All GamePlans are continually updated and maintained throughout the life of our working agreement. You will always know what to expect with IMPACT.
Every client we work with uses HubSpot, so you could say we’re experts on using their award-winning software. We’ll get you started with HubSpot, implement the tools you need for your campaign, and help you get the most out of the software.
IMPACT makes the content creation process easy and efficient. Our team provides all the support you need to create remarkable content that attracts and converts your prospects. We’re also able to create content for you, if needed. We handle all inbound content including blogging, website copy, premium content, videos, email content, social media, and more.
Are you ready to get found by more qualified prospects? Focusing on where your personas hang out, we’ll help you identify opportunities for gaining even more traction from your content. We’ll uncover guest blogging and co-marketing opportunities that drive more traffic to your site. Our team also executes social media marketing and email marketing campaigns to support these promotion strategies. We also support paid advertising campaigns.
We’ll help you optimize for search engines by understanding your keywords and implementing all on-page SEO best practices. By optimizing for your buyer personas, we'll create a more targeted experience that engages your ideal customer and moves them down your sales funnel. We’ll also help you optimize for shareability to attract more prospects through social media and build website authority. We'll help you get the most out of your campaign.
As inbound marketing matures, marketers need to get more creative in their lead generation efforts. Rather than just depending on ebooks, IMPACT conceptualizes and creates remarkable offers that prospects actually want to convert on. We’ll help you develop your landing pages and calls-to-action, monitor the analytics, and use data to maximize results.
Our design team consists of talented graphic artists who are also strategic inbound marketers. We support our clients with all of their design needs, including: website design, infographic design, premium content layouts, social media artwork creation, call-to-action creation, email template designs, and more.
We support our clients with all of their needs, including new website development and enhancements. IMPACT works with virtually any CMS, including the HubSpot COS, WordPress, as well as various e-commerce platforms. All developers at IMPACT are HubSpot COS certified and proficient at creating beautiful, interactive inbound websites. IMPACT develops and implements strategies for mobile web development and optimization. We also create custom integrations between HubSpot, your website, your CRMs and other third party applications and setup your marketing automation with workflows.
Everything we do is done to ensure you generate a return on your marketing investment. Our team will monitor your website analytics and create monthly marketing reports that show progress made toward your goals. We’ll break down your ROI and close the loop between your marketing activities and sales.
When you work with IMPACT, you have a dedicated team assigned to your account consisting of a Sr. Account Manager, marketing support staff, a designer, developer, and a creative lead. This team helps you execute your strategy and deliver the services you need to achieve your goals. Our process has been developed to maximize turnaround times, communication, and results.
IMPACT’s campaigns are priced to deliver an ROI for your company. Once your plan has been developed, we’ll identify the level of resources required to get you where you want to be within your time requirements and price accordingly. A typical client at IMPACT is on an annual agreement and invests between $5,000 and $15,000 per month into their inbound marketing program.