It always seems like a huge jump for leads doesn’t it? One day they are getting general information about your industry, and then BAM!, they are in contact with sales.
Where is the middle-man? Many marketers tend to leave out the middle of the funnel leads, and put all their focus into making a sale. That’s all well and great, but how do you get your leads from point A to point C, unless point B is involved?
You can’t expect them to travel down the sales funnel themselves! (Although don’t you love it when they do?!)
What do you do? Well this post will tell you exactly what you need to do in order to rock lead conversions. By utilizing these simple pointers, you will see a huge improvement in your lead conversion rate, and more importantly a lot more sales ready leads.
Interested in improving your lead nurturing campaign to yield more sales-ready leads? Contact IMPACT and learn how we can help!
How to Improve Your Lead Conversion
Don’t Ignore Conversions
You might be thinking that it’s an obvious tip, but you may not know that you’re doing it! The job of marketers is to produce leads. Marketers also need to prepare those leads for a sale. Just because a certain lead converted or showed interest, you still don’t have much information about them. Certainly not enough to push them to the the bottom of the funnel. You need to get them to convert again. They need to fill out a different form and give you different information. This is extremely important to get your leads sales-ready!
Use Marketing Automation
Sending emails can be a real hassle. But if you automate them, you can have them sent as soon as new leads convert. Giving leads relevant information is essential for top of the funnel leads to learn more about your company. Tell them why you’re great, and why you’re different from the competition. Your lead conversions will soar if your leads know why you’re the best choice!
Time Nurturing Right
You don’t want to waste time sending emails at 3 A.M. right? So get your timing down. Look at your analytics and figure out the ideal time to send your emails. If you have segmented lists for night workers at a factory, send them an email when they will actually read it. Makes sense right?
Promote the Best Promos
Your best offers are the best for a reason. Take advantage of this! Don’t give your new leads an offer that has never produced a lead. Send them something that they would want to read. When you have an ample amount of information about your leads, then you have the power to know what they are interested in, and you can send them what they want! This is sales-ready lead fertilizer, and you are bound to see some pretty impressive lead conversion numbers when you effectively push them down the sales funnel.
Know What You’re Looking for
I can imagine that it is kind of hard to find awesome leads that will easily convert into sales, if you don’t know what that looks like. Communication is key between your sales and marketing. Without an open line between the two, marketing will be sending sales leads that they don’t want. A big part in improving lead conversion is saving time and effort. Focusing on the good leads and tossing the bad ones can be all you need to get your lead conversion rates where you want them to be.
Improve your Lead Nurturing
Looking to more effectively nurture your leads down the sales funnel? Contact IMPACT and learn how we can help!