Perhaps lost in all the HubSpot 3 hysteria this week at Inbound 2012 was the announcement of HubSpot’s iPhone app, now available in the iTunes store.

The fact that the HubSpot platform is now finger-friendly certainly had everyone in our office (and countless others, I’m sure) very excited. HubSpot’s marketing software is the foundation of every inbound marketing campaign, as it provides the platforms to execute the campaign as well as the analytics necessary for finding ways to improve and determine the success of all of your marketing endeavors.

The best thing about the app? You can carry it around in your pocket. You’ll never be too far away from knowing or learning of the most important marketing data as it relates to your company and campaign.

Just think….you now have one more reason to peak down at your phone during those boring conversations with your co-workers! Sweet! (Just kidding…I love all my co-workers and their awesome stories.)

What HubSpot’s iPhone App Has to Offer

For starters, you can check how all of your marketing tactics are performing in real time using mobile-friendly versions of the HubSpot tools.

By viewing your dashboard, you can monitor the performance of your website as it relates to traffic and lead generation and compare the numbers to previous months to get a better idea of what direction your campaign is going in. By viewing your sources data, you can also monitor your blogging, social media, and email marketing efforts in order to see which are performing better and where opportunities for improvement are.

Perhaps most impressive is the fact that you can run a marketing grader to see how your current marketing is performing, complete with detailed recommendations on how to improve in certain areas.

Connect Faster

Here’s where it gets really cool. You can be on the go and still be able to connect with your leads immediately, as HubSpot’s iPhone app will send push notifications to alert you of any new leads as they come in. Furthermore, you’ll be able to view these leads and forward them off to your sales team so they can get started right away.

Or if you prefer, you can connect with leads yourself with a touch of the screen, as leads with be fully integrated with phone and email, enabling you to establish a connection much faster and easier.

The whole idea is now you can take your entire marketing campaign on the go with you. Send reports to your co-workers. Call a newly acquired lead on the spot. The possibilities are endless.

Inbound Marketing in Real Time

Just when we thought we were on-top of everything as we could be, HubSpot goes out and introduces an iPhone app that further integrates everything and makes everything more connected than ever. Isn’t that what inbound marketing is all about?

Having the ability to constantly monitor your inbound marketing campaign is what modern marketing is all about. Everything’s faster, easier, more readily available. Thanks to HubSpot’s iPhone app, your marketing campaign will be more readily available than it ever has been before.

Interested in learning more about how HubSpot’s marketing software can greatly improve your marketing campaign? Give us a call at IMPACT and learn how we can help!