Who is your company’s best customer? Not just what person spends the most, but who really buys from you? Do they have a Ford or a Lexus? Do they live in an apartment or a house? This is something that you need to know in order to generate high quality leads for your company.
You need to you who your target market is, and you need to find out now. This is something called developing buyer personas for your company, and they can really revolutionize your marketing for the better. When you know everything about your leads and customers, you can easily identify who is going to be more likely to buy from you, how fast they will convert, and how to act based on these. The truth is, your lead generation and nurturing rates are suffering if you don’t organize your leads into different buyer personas. But how are you supposed to use buyer personas to improve your marketing?
This post will explain how you can use buyer personas to your advantage, as well as simple methods for implementing your buyer personas into your inbound campaign. It can be a stressful task! But if you need assistance with developing your buyer personas, contact IMPACT to assess your buyer persona needs!
Marketing Optimization with Buyer Personas
Use your Blog. As obvious as it seems, people underestimate the power of their blog. One of the easiest ways to appeal to different buyers is to write content that they want to read. No matter what information you have on your leads, you can use it to write a good blog article. Your company sell men’s sweaters? Your leads like boats? Write about how functional and stylish your sweaters are, and how you can look like you’re in an IZOD commercial when wearing them on a boat. Literally you can use any bit of information to create a tailored blog article for your buyer personas.
Social Media is a must. Believe it or not, if your leads are reading your blog, they are probably reading your posts as well. You can carry your blog information and write updates and posts about the blog. Get people to be attracted to your company! Post about anything having to do with your leads. It’s even easier with social media to create posts than your blog. Take advantage of it! Chances are it’s an untapped resource for your business, so getting a jump on it could really improve your buyer personas and lead generation.
Also on this note, be where your customers are. Don’t put all your eggs into Twitter when your leads are only on Facebook! Just food for thought.
Tone down the business tone. Customers are human too! Your website is where your professional “grammatically correct” writing should be, so feel free to add touches of humor and personality to your posts and blogs. Nobody likes to read something a robot could have created, so make things a little more fun.
Bring Buyer Personas into Lead Generation. Probably the biggest tip I can offer, is to use your buyer personas to create offers and deals attractive to your buyer personas. You can create virtually anything and use it to attract a certain buyer persona. Chances are, your leads that live in Idaho don’t want to hear an offer about a free consultation at a corporate meet and greet on Miami Beach. They can’t get there! So don’t waste your time and emails on this type of lead generation. Target Florida residents and surrounding cities and spend energy more efficiently buy targeting this buyer persona.
Don’t be afraid to share the glory. So your sweater company is now rocking lead generation with your buyer personas. Now take it a step further, and partner up with Bayliner to start selling sweaters and boats to your mutual sweater and boat lovers! Maybe not to that extreme, but you get the point. Sharing your marketing is a great way to generate new leads, as well as create partnerships that can be useful later in your marketing campaign. You aren’t helping out a competitor, so you can’t lose!
Utilizing buyer personas is a quick and easy way to improve your lead generation and nurturing.
Identify your Buyer Personas
Interested in learning more about developing valuable buyer personas that will result in more qualified and sales ready leads? Contact IMPACT and we’ll help you get started!