Basics – How to Create a Page or Blog Article in the HubSpot CMS
Creating a new page or blog article with the HubSpot CMS could not be easier. They literally outline all of the important aspects such as Meta Keywords, Meta Description, and supply a variety of modules (similar to widgets in WordPress) for you to add to the sidebar of each page. This takes the majority of “guess work” out of creating a new page. Plus, because everything you need to add or edit is in one area, you waste less time jumping around to different areas to add a widget or edit some code.
Keep in mind that IMPACT develops amazing templates on the HubSpot CMS. If you would like a demo of what we can do for your company, schedule a free consultation.
HubSpot’s Page Performance tool takes all of the on-page SEO tasks that people overlook, and points them out to the user in an easy to understand and easy to remedy layout. HubSpot analyzes all of the content on the page, and determines if the page checks out (Green Check), however, if they notice an issue whether big or small, they will flag the page in yellow so that you can address the problem. Most of the flags that appear are non-unique page titles, or missing alternate tags for images, but it’s nice to know if any larger issues such missing meta descriptions come up.
HubSpot organizes all of the information into a visually appealing layout, giving you information on keywords, links, and the CTA % for each. This allows you to determine what pages drive the most leads and then optimize them further to get even more leads. The tool also allows you to see you social media reach, inbound links, cta’s on the page, and what keywords you rank for on the page. Talk about all inclusive.
Page Properties
Each page that you create in the HubSpot CMS has its own unique page properties. These range from the basics like meta keywords and descriptions, a unique page URL and page title, to more advanced properties such as a 301 redirect field, checkboxes to allow the page to be visible to users and the ability to remove the page’s navigation (great for pages that are not worthy of landing page status, but that you don’t want the user to get distracted on.)
By placing all of these attributes in one easily customizable area, HubSpot streamlines editing and manipulating your page properties. Rather than having to delve into code, or use different applications, everything you need is in one easy to find area. Talk about convenience, right?
Landing Pages
Setting up the perfect landing page can be a daunting and stressful task. Knowing where to put your information, how to get the size of the form perfect, and add the necessary form fields can cause anyone to go a little nuts. HubSpot’s CMS incorporates a landing page wizard that makes building landing pages a breeze, and their form manager goes the extra step in easing your frustrations.
Once you click Create New Landing Page, you are directed to choose one of three different pre-made layouts to house your landing page information. After you select one, the landing page wizard takes you through three steps: Title, Content, and Form Creation. One of the things that I love is that you have the option to choose a pre-existing form, or create a brand new form. This way if you create a ton of forms for landing pages beforehand, you can simply select the correct one and be good to go.
The form manager makes creating forms simple. There is a variety of pre-made fields to choose from. You can even choose a custom input field and create your own. There is also an awesome form configuration section that pushes your forms to the next level, allowing you to send out autoresponder emails once a form is filled, redirect to a thank you page, and notify any and all necessary personnel that the form was filled out. What more could you ask for?
Calls-to-Action
You can’t have a landing page without a Call to Action. The HubSpot Calls-to-Action tool gives you the option to either build or upload your own CTA to your site. By utilizing this tool you can get all the stats you’d want to know regarding click through rates including views to clicks and views to submissions. This information is vital to knowing which types of CTA’s your viewers respond to, and which types are dead weight.
One of the coolest features of the Calls to Action tool is A/B Testing. HubSpot allows you to add multiple variations of a CTA, or different CTA’s to judge which type gets the most clicks in a specific area. We recently created an A/B Testing group for three of our Ebooks to see which does better in the sidebar, take a look below.
With the Call to Action tool, there really is no excuse for not having a CTA on every page, it’s really that simple.
Make your Site Go Live & HubSpot’s Navigation
I’m sure you’re saying right now, “All these features are great, but what about when I want my site to go live?”
Don’t worry, HubSpot makes that simple as well. Under the Domains section, if you don’t have a domain linked to HubSpot you are able to click “How to Connect”, and you will be guided step-by-step on how to link your domain to HubSpot. Plus if you need extra assistance, HubSpot Support is always available to give you a hand (They’re pretty awesome!).
Basically, all you need to do is point your A Record to HubSpot’ server, which is a fairly simple task.
Tips on How to Build HubSpot CMS Templates
Creating your own custom HubSpot Template is a fairly easy process. You can simply buy an HTML Template off of a website, rebrand it, and have HubSpot’s team migrate it into the CMS. While it is an extra step, the benefit of having a fully customized design, tailored to your company’s specifications is definitely a plus.
Many HTML Templates come with everything you would need to start with, and only take a few hours of re-designing (adding your company logo, colors, and content), and then you can pass it off to HubSpot for Migration.
HubSpot’s Migration Services
To have your new HTML template (that you just designed), migrated into HubSpot, all you need to do is contact Support. By submitting a support ticket with the subject Migration, the team will give an assessment of the website, and send a report for you to review. The report will include specific items that will not migrate into the CMS, or things that can be added later. A typical website migration takes 7-14 business days, depending on the size of the website.
Hire Website Design Help if Needed
The look and feel of your website is critical to its success. You often have a matter of seconds to capture the users attention and pull them in to learn about your company and product. If you don’t give a great first impression, you usually won’t get a second chance. This is why a well designed website is vital, and understanding how a user views your site is even more important. There are many design companies that you can hire to design you an amazing website that will give you the professional first impression you are striving for.
And if you’d like to talk with IMPACT, we’d be happy to speak with you.
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