HubSpot 3 Introduces Smart Content

Had a chance to check out HubSpot 3 yet? At IMPACT Branding & Design, we have – and we’re impressed! From new marketing analytics to a consolidated social media marketing tool, HubSpot 3 has all of your inbound marketing needs covered.

One of the new features we are most excited about is HubSpot 3′s Smart Content. It’s genius! Imagine having the ability to change your content depending on who was viewing your website. Imagine catering to the specific needs of each of your visitors. Well, now you don’t have to imagine it, because HubSpot 3 has made it a reality!

Interested in a FREE HubSpot trial? Contact IMPACT and we’ll show you how to get started!

Take a look at these specific features provided by HubSpot 3′s Smart Content. We know you’ll be just as enthusiastic as we are!

Smart Images

We all know the vital role that images play in marketing. Photos attract visitors to your website and blog – everyone loves visual content, after all. Great visual content improves the user experience, and HubSpot 3 is making this experience even better with its Smart Images.

HubSpot recognizes the fact that there are many different segments that visit your website on a daily basis. Consumer personas vary from person to person and company to company. Previously, it was difficult to cater to every specific segment out there, but HubSpot 3 has found the solution! Smart Images on a website can now change depending on who is visiting the site; one contact could see a different image from another contact, depending on his personal preferences.

By providing visitors with a personalized experience, you are more likely to encourage the conversion from visitor to lead. If they are already a lead, customized banners and CTAs can help move them down the funnel. And that’s what HubSpot 3 is all about!

Smart CTAs

Just like Smart Images, Smart Calls-to-Action change based on who is visiting your website. Is the visitor a top of the funnel lead? The CTA on the page will reflect that! Consider how many people may have visited your website only to leave because none of your offers applied to them. The number could be pretty high! With HubSpot 3, however, you don’t have to worry about missing out on potential leads because your CTAs will be tailored to each visitor.

By providing CTAs and offers that suit each visitor’s individual needs, your business will start raking in the leads. Never again will you wonder if you are using the right CTAs on your website pages, because HubSpot 3 will be updating them based on exactly what current visitors need.

Smart Fields

Do you ever think about how many landing page forms your average website visitor is exposed to each time they visit your site? If you have great content, the answer is “probably a lot!” Now think about how many forms each visitor actually fills out. It’s quite likely that if a visitor fills out one form, he or she is filling out others, as well. This can get to be a pretty redundant task, especially if the forms are long. Enter HubSpot 3 with yet another solution!

Smart Fields remember a lead once a single form is filled out, and then no longer requires that lead to fill out more forms. After that first form, a lead only needs to provide an email address to request information or sign up for a service. HubSpot 3′s innovative Smart Fields increase the likelihood of repeat conversions by making things as easy and fast as possible for your leads.

What do you think? Is Smart Content the next big thing in inbound marketing? We want to hear from you!

Looking to start experiencing the benefits of Smart Content and HubSpot? Give us a call at IMPACT and learn how we can help!