Is your business utilizing LinkedIn yet?
Consider this: your competitors may be doing so.
“Tweets” and Facebook status updates have become woven into the fabric of modern culture, but what if there was a more effective way of networking professionally with customers as well as other businesses?
And what if you had been missing out on it this whole time?
If you’re looking to establish a more effective social media presence, check out our FREE eBook, “The Social Media Tune-Up.”
What is It?
LinkedIn is a social network much like Facebook and Twitter, enabling you to connect and network with a large scale network. The difference is LinkedIn is more of a professional network. It’s a way for professionals to connect with one another, whether they be those you do business with, co-workers, or other industry experts you wish to connect with for the purpose of growing your business.
Basically, LinkedIn is Facebook, only dressed in a suit and tie.
LinkedIn boasts a network of over 150 million professionals of every industry imaginable. Having a network which consists strictly of professionals can be of immeasurable value to your company.
For instance, once you build up your company’s following on LinkedIn, you can create a client community so you can more effectively stay connected with your customers and followers. Social media has become so effective and essential to our everyday life, that many people often view their social media activity before their e-mails, so establishing a professional connection where you can share deals and engage with your customers will be of great value.
The main purpose of main marketing campaigns is to get found, right? And by having a visible online presence, you’re in a much better position to generate leads, and ultimately, sales.
However, in today’s online marketing world, getting found simply isn’t enough. You’ll need to expand your reach, and what better way than through a social network geared toward business?
With LinkedIn, you’ll be able to create a company profile, where new visitors or followers can learn more about you and how you can help them.
You can also share anything content related from your website, like blogs, through your LinkedIn profile, effectively expanding your reach far beyond your current capabilities.
LinkedIn will provide your company with yet another vehicle geared toward generating traffic and leads. Isn’t this what online marketing is all about?
If your business isn’t currently taking advantage of LinkedIn, what exactly are you waiting for?
Also, check out our FREE eBook, “How to Generate Leads From Your Website” to learn more about maximizing your online marketing presence.
A successful business is one that is informed.
Whether it’s industry trends or what it is your target market is looking for, information will be any company’s greatest resource.
LinkedIn features a built-in service called “LinkedIn Signal”, which allows users to listen to and filter through vast streams of information via LinkedIn that can benefit your business and allow users to more accurately develop a marketing strategy.
What’s the Hold Up?
To be frank, if your company has not leveraged LinkedIn, there’s simply no reason not to get started today. It’s FREE!
And not only that, but it’s an invaluable resource in that it will enable you to connect with your current customers, potential prospects as well as other businesses you currently work with.
For more information on how to fully leverage a LinkedIn presence, worry not, as this post is only a small preview of our new eBook, which you can access below.
- LinkedIn is a more professional social network, allowing users to connect with customers, potential prospects, as well as business partners.
- LinkedIn boasts an presence of over 150 million professionals, all of varying industries.
- LinkedIn will more effectively allow you to generate leads and sales.
- You’ll have access to industry news which can help your marketing strategy.
If social media marketing is something you are interested in but are having trouble getting started, contact us today to schedule your free marketing analysis!