Are you a manufacturing company that’s wondering what you can do to broaden your reach across the Internet? Then it’s time that you jump onto the social media marketing bandwagon. Through the use of sites like Facebook, Twitter, and YouTube you can completely revamp your business image and get a whole lot more clients and customers.
Disspelling the Myth
We’ve spent time with several manufacturing companies who have rolled their eyes at the suggestion that they start a social media marketing campaign. Why? Because they don’t think that that’s where their business interest lies. Their clients aren’t seeking them out on Facebook or Twitter, and why on earth would they make any online videos?
Wake up call: your clients ARE looking for you on Facebook. They’re looking for you on Twitter. They’re seeking you out on LinkedIn and they’re previewing videos about your industry on YouTube all the time. Why manufacturing businesses seem to think that there’s no value in social media is beyond us, but hopefully you’ll read our tips below and check out our free eBook on Facebook and decide to get in on it and gain more in profits.
I’m going to start with what I have personally found to be the most important part of any social media marketing campaign for those in the manufacturing business, and what I choose may surprise a lot of you.
Online Videos and Video Marketing
Video marketing will work wonders for your company, no matter how big or how small. If you hop on YouTube right now, you may be surprised to find that there are quite a few online videos related to your industry and that may have even been produced by your competition.
I will say one thing: manufacturing industry-based online videos don’t have the tendency to go viral. Why? There isn’t the demand available for them to go viral. But let me say this: having even a video that shows the equipment that you use, the safety procedures that you undertake, and how your company operates on an average day will sell your company to a lot of clients and customers.
Smart manufacturing companies have been using these videos for a while to help highlight their dedication to investing in only the best and most sophisticated pieces of equipment, their ability to handle a number of different materials and alloys, and their ability to stick to and go beyond expected quality standards.
Create a YouTube channel under your company’s name. Start producing videos. And then start posting those videos to your website, blog, and social media accounts. You’ll be amazed by just how many more clients and customers you’ll gain, and in a short period of time.
Start a Blog!
Blogs are a great way for a company to tell its story – and yes, every company has a story. What got you started in the industry? Where are your roots? What are you focusing on now, and where do you hope to go in the future?
Blogs present you with the ability to keep visitors, clients and customers up to date with what your company’s up to and of any new product launches that may be coming up in the future. They also allow you the ability to produce insightful content that is related to your industry, thus turning you into an expert in your industry. And guess who people like dealing with the most about anything? Experts. This alone will have more clients asking for information about you and your company.
Make Use of LinkedIn
We all talk about Facebook and Twitter, which are important. But what’s even more important for any business in the manufacturing industry is LinkedIn. LinkedIn isn’t just about seeing what other businesses in your niche are up to. When you get onto LinkedIn, you’ll be immediately connected to prime sale prospects and other companies that you may be able to do business with in the future. If there is only one social media site (apart from YouTube) that you have the time to set up today, make it LinkedIn. Start working on your profile today and participate in many of the industry-related community discussions. Start making professional connections.
- Social media marketing will expand and improve your business.
- Create videos that show off your business.
- Create a blog that highlights you as a professional in the “biz”.
- Social media accounts will create more contacts than you ever thought possible.
If you’re interested in social media but are having trouble getting started, contact us today to schedule your free marketing analysis.