How IMPACT Uses Visual Content & Inbound Marketing to Boost Hiring

So how does a marketing agency go about finding good help nowadays?

Well, like everything else in regards to our marketing campaign, we utilize inbound marketing best practices to reach the demographic we’re looking for to fill our open positions.

Take that lovely meme of pop sensation Carly Rae Jepsen for example, we effectively created and branded a hiring campaign around the premise of using visual content that we could share through social media, our blog, and also feature as a call-to-action to help attract the help we’re looking for.

And best of all, it’s entertaining. It’s not a dry and boring hiring campaign, but rather something funny with the potential to go viral.

Visual Content and Inbound Marketing in the Hiring Process

It was a dark and stormy night here at IMPACT. CEO Bob Ruffolo (@BobRuffolo) had stayed late, racking his brain for a way to appeal to recent college graduates as well as the kind of creative, forward thinking talent he was looking for.

Simple job postings on the obvious sites weren’t going to cut it. Suddenly one of Bob’s guiltiest pleasures entered the equation; Jepsen’s Call Me Maybe. Anyone whose ever spent any time around Bob knows his excitement whenever the song comes up on Pandora, so it was an obvious choice for Bob to use as far as getting creative and finding the kind of talent he was looking for.

The plan was obvious, use the often-used Call Me Maybe meme to attract potential interns and employees. The meme you see was spread throughout our social media channels, and was even re-created as our Facebook cover photo. (see below)

Going Inbound

So sharing through social media is great and all, but in order to fully maximize results, you have to take chances.

This was Tom DiScipio’s (@TomDiScipio) thinking on this same dark and stormy evening. Tom, Director of Project Marketing and Partner, suggested that they also use the Carly Rae Jepsen meme on the entire website.

Call-to-action on the blog sidebar? Check.

Call-to-action on the main homepage? Check.

This ensures that anyone visiting our website or blog also is exposed to this silly, yet effective marketing initiative. The response was immediate on all of our social media platforms, however, the click throughs on the website pages also produced a lot of traffic.

The creation of the graphic itself was an inbound marketing tactic in itself; using visual content with the potential to go viral to help spread a message.

However, featuring CTA’s on website pages as well as the blog sidebar also creates even greater opportunity for sharing and also attracting the right kind of talent. Targeted talent if you will.

Isn’t this what inbound marketing is all about? Finding the right fit? Whether it’s the client or the agency, it’s all about finding the right fit. Finding qualified prospects.

And thanks to Carly Rae Jepsen, we just might find the talent we’re looking for. Maybe.