So you’re not convinced of the value of a social media following?
Well consider this; IMPACT has grown its Twitter following by 7,000 in the last 2 months alone.
Pretty impressive, right?
What’s even more impressive is that over 5% of those followers have visited our site during that time, 81 of which resulted in leads.
That’s 81 qualified leads generated in two months by simply engaging in a strong Twitter presence. As the chart below clearly shows, our leads from Twitter have greatly increased as our following has.
Now that’s value.
So now you’re probably wondering how you can produce similar results from your social media following. Well, let us show you what’s worked for us.
Content is Key
Here’s the key; give your followers something they’ll be interested in. Don’t preach or get sale-sy.
Sounds simple, right?
But by blogging everyday and creating remarkable content from our website, we successfully engage our followers and keep them coming back to our website. If you create really good content and blog articles, people will want to read it.
With more content also comes more opportunities to share on Twitter. This means more posts, which our followers love. They want to know they’re getting a steady stream of information from the connection.
Once you have users clicking your links to view your content, you now have them on your website, where attractive offers and calls-to-action will qualify only the most interested users as leads.
Some of the content we share:
- Daily blogs
- Attractive offers
- Ebooks & Whitepapers
The more frequently you blog, the more content you have to share and engage with your Twitter following.
At IMPACT, we blog everyday, sharing all of our content with our following which effectively drives a ton of traffic back to our website. We also focus on sharing premium content, such as Ebooks and Whitepapers, and give them away for free to entice them to take action.
Interact
Interaction has been instrumental in the growth of IMPACT’s Twitter following.
Find influential people in your industry. Chances are, they’re most certainly on Twitter. You can engage with them in the following ways:
- At IMPACT, we’ve found that there’s simply no better way of gaining followers than to actually follow the people you want to follow you back. On the flip side, we also return the favor and follow anyone who follows us.
- We also make it a habit of connecting directly with those we want to follow us. We mention them specifically, which many times will result in a new follower. Flatter people, they’ll love it. But more importantly, they’ll respond by following you back.
Essential techniques for interaction:
- Follow influential users you wish to follow you back
- Mention these users in your own Tweets
- Re-tweet some of the posts of influential users
Also, be sure to reply to any comments or tweets regarding you and your company. Reply to any compliments. At the same token, reply very quickly to any naysayers or anyone with anything negative to say about your company. Put out that fire quickly and show that you value customer satisfaction.
Tools We Use For Success
In order to find more followers, those of us here at IMPACT use a tool called Tweepi.
This valuable tool allows us to identify influential and qualified Twitter users that are already writing or sharing related content.
Parting Ways
Unfortunately, there are times when we will follow users that choose not to follow us back. More often than not, it’s because they are not interested or in need of what your company has to say or offer.
In order to keep your ratios even, you’ll want to unfollow these users. Here at IMPACT, we use a tool called “JustUnfollow” to find users that don’t follow us back so we can effectively part ways.
Stay Dedicated
In order to build a large following, you have to be dedicated to the cause. This means spending the time everyday to find new followers, engage with current ones, and monitor your account throughout the day.
Never forget that while Twitter is a means of generating leads for your company, it is a social network. So stay social and conversational. Staying engaged with your following is the most valuable trait for success.
Key Takeaways:
- Creating and sharing remarkable content will help in growing your following
- Interacting with your following is the most important technique for Twitter success
- Use tools to find more qualified users to follow
- Unfollow users who don’t follow you back
Need Help?
If you’re interested in growing you social media following and generating more leads, contact us today to schedule your free marketing analysis.
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