Is it time for a website redesign? Consider this.
Does your website pass the three second test?
Meaning, upon visiting your website, do visitors know exactly what you’re selling and also what you’d like them to do, in only three seconds? The most successful and profitable websites are ones that successfully do this, meaning if your current website isn’t currently getting the job done, it may be time to consider a website redesign.
Lucky for you, we’ve got a webinar that will help to give you direction regarding how to improve and redesign your website, and also, how IMPACT can help.
I recorded the following webinar to help walk you through the process of creating a powerful, lead generating website that is so much more than your basic brochureware type website.
If you’re looking to redesign your current website, give us a call here at IMPACT and learn how we can help!
The Essentials for Website Redesign
At IMPACT, we have a list of things we ask prospects to consider when determining whether their current website is lead generating and built for success.
Is you company message simple and clear? If your visitors can’t understand your products or services right away, you’re missing the point.
Is there a company video or slideshow offering visitors quick insight into your product or service? Nothing is more effective in conveying your company message to visitors than an enjoyable, entertaining video.
Are there calls-to-action above “the fold?” Calls-to-action push visitors toward premium content or consultations, effectively acting as a lead generating tool.
Do you have case studies or testimonials visible? Prospective customers like to work with companies with a good reputation. Case studies and testimonials will put your visitors at ease, giving you instant credibility.
Website Redesign for Lead Generation
Aside from your homepage, each one of your website pages should be optimized to generate traffic and leads as well. You must also consider the following questions when considering how your current website is set up for lead generation.
- Do you have landing pages with forms in order to collect visitors’ contact information?
- Are there calls-to-action on the sidebar of each page?
- Can visitors easily connect with you on Facebook, Twitter, LinkedIn, Pinterest, Google+, and YouTube through social sharing buttons?
Is your website currently optimized for lead generation? Contact IMPACT today to ensure that you’re getting the most out of your website.
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