Hiring an Inbound Marketing Agency is only truly necessary if you decide you want to build a profitable business. It’s a bold claim I know but the reality is very few people understand how crucial inbound marketing is to their business. According to Hubspot.com over 70 percent of internet users conduct product research online. Consequently, traditional outbound marketing strategies now share the limelight with inbound marketing. This means forgoing Inbound Marketing strategies makes your business less marketable and subsequently less profitable in the long run.
The Risks of Insourcing
Now that you understand the importance of inbound marketing you must also understand your options. Yes, it’s possible to insource Inbound Marketing. However, if your business is not fluent or versed in inbound marketing strategies it’s likely you will expense more money on R&D and trail and error. Why should you expect increased expenses when considering insourcing? Primarily because inbound marketing strategies require expertise. An becoming an expert in Inbound Marketing requires a great deal of capital.
The Beauty of Outsourcing
Whenever most hear the word “Outsource” , there are many who are excited at the mention of the world. It truly is a beautiful word especially when considering Inbound Marketing. Why? Does your agency have SEO experts, keyword research software, analytics platforms, graphics artists, content creators, advertising gurus, media buyers, project managers, the whole nine yards? Do you really want to hire all these employees, train them, and then just hope they might have the right experience necessary to yield a successful inbound marketing campaign? I’m thinking your answer is a definite NO! And that is the beauty of outsourcing. You never need to learn a single skill, create a series of photoshop actions, research keywords, or even analyze your competition. Your Inbound Marketing Agency will complete these painstaking tasks for your business. Take a look at the chart below to see the benefits of outsourcing described by Michael F. Corbett and Associates:
Longevity Over Immediate Gratification
Whenever you consider an Inbound Marketing Agency proposal always look for agencies that focus on the longevity of strategies. If an inbound marketing agency promises you rankings on the first page of Google with no maintenance options you should definitely walk away, no matter how sweet the deal may seem. There really is no sense to rank on Google if you’re only going to be there for a few days and then drop of Google’s organic search results forever. That would be a painful way to spend $4,000. You should always be looking for a agency that has a game plan not only to implement but also to maintain and improve.
Inbound Marketing Agencies Love Data
Inbound marketing agencies love data but they also know exactly how to use it. Does anyone in your company understand click rates, bounce rates, geodata, or link referral locations? If all these terms seem foreign it’s best to hire an Inbound Marketing Agency. The fact is these data sets are not simply proof of a successful or failed campaign but rather a means for improvement and growth. Failing to analyze and interpret data correctly may have a negative impact on your business profit margins.
Conquering Your Inbound Marketing Agency Fears
Understandably, many companies are afraid to outsource operations. But I want to help you overcome your Inbound Marketing Agency fears with some good old logic. First not all marketing agencies are created equal. Before contracting with an agency identify a source of reputability. For example, has the agency been trained by Hubspot.com? Who are there partners? Have they done work for any other company? What were the results?
Still on the Fence about hiring an Inbound Marketing Agency?
You may have some reservations but consider this. It’s a well known fact that businesses must have a marketing strategy in place. Prior to the internet traditional avenues like newspaper or magazine ads were the norm. However, since the advent of internet advertising smart companies have been exploring options from social media to craigslist and beyond. I’m sure you understand all this by now but what will surprise you is this interesting fact: According to Hubspot.com, inbound marketing costs an astounding 62% less per lead than traditional outbound marketing. Amazing right? It really is a no brainer. Spending less to make a greater return is one of the greatest investment traits of all time.
If inbound marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.