Search engine optimization is one of the largest and most important focal points for companies as top search engine rankings yield a significant amount of traffic.  There is, however, a great deal of research that must go into the SEO process which involves tracking and/or finding keywords that will rank well for your site.  With that said, I have found a quick video for you to watch; this video will give you the basic idea and a great tool through Google that can help you research your keywords:

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Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com