Google.

The noun, the verb, and almost every other form of speech has the world by the proverbial…mouse…and is not looking to let go of its killer market-share hold anytime soon.  So, with every move that Google makes, the world watches…well, more-so the search engine optimization experts than anyone else.  But, that means that all you have to do is follow our blog and get all the updates you need.

So, without further ado, Google has released their most recent algorithmic change as of this past week.  Here is what Google has to say:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

Now, what does this mean for you and your website?  Three things to be exact:

  1. Improved Content — With Google cracking down on the quality of sites and the types of sites they allow in their top rankings, each and every bit of content published on your website needs to be established for your readership.  It also means that the content needs to be valuable for your audience.  So, take a look at your analytics and website statistics to give you a better idea if your content is actually achieving those goals.
  2. Improved User-ability — Along with the unique generation of your site’s content, that layout also needs to be user-friendly as well.  The primary idea behind Google’s algorithmic change rests primarily with the idea that it is meant to help the search engine users.  This also means that they are including the layout of pertinent content within the site.
  3. Improved Authority — While content creation is key, social media relevance and online reputation is has become the prince.  Google is now looking for the most socially relevant and content rich sites out there and one of the ways they are searching for those sites is through social networks.  So, spread the good word of your website through social media marketing and build authority through your interactions.  And, go one step further to broadcast those interactions (or possibilities of increased interaction) through your website.

And, remember that if you need any content generation help or search engine optimization services, contact us today.

Need Help?

If search engine optimization (SEO) is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.

Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com