Online retailers have a number of checkout software options, one of which is Google. Googles shopping cart software, called Google Checkout, provides a service for Internet shoppers, giving them a single account where they can store their billing and shipping addresses and credit card information and make purchases at participating websites. The system benefits shoppers who can create one account and password at Google Checkout instead of individual accounts at each website they shop at.
For merchants, Google Checkout isnt a payment system like PayPal. Instead, it totally replaces your checkout procedure, is initiated from your shopping cart page and controls the entire checkout procedure, receiving payment info, authorizing the credit card, collecting a shipping address and finalizing the transaction.
The advantages to merchants are numerous. Google Checkout attracts more leads, because shoppers look to buy from merchants that offer it on their sites. If you use Google search advertising, you can help potential buyers find you by displaying the Google Checkout badge on your search ads. And a fast secure checkout procedure helps persuade buyers to shop more often. Sales processing costs are low. For every dollar you spend on Google search advertising, you can process $10 in sales for free. If you dont use Google search advertising you can process sales at 2% and 0.20 per transaction.
Click here for more info on Google Checkout and to open a Google Checkout account
