To take advantage of Google Adwords marketing beyond search results, you can utilize Google Adword Product Extensions, a new feature from Google that allows Adwords advertisers to display multiple products as part of one ad on Google.com search results. Product extensions will display relevant products along with your text ad on relevant user queries. To activate Adwords Product Extensions, you link your Google Merchant Center account with your Adwords account.
Another way to use Google Adwords beyond search results is through remarketing, a new beta service from Google that allows you to reach users who have previously visited your site. You can define groups of users you want to target and Google will serve display ads to them as they browse other sites. You can take advantage of this service by installing JavaScript onto your site to provide tracking and configure Adwords to target specific users. This service provides higher ROI on ads, improves conversion rates and brings users back to your site.
Contact your web design or marketing agency for details on how you can extend your use of Google Adwords to maximize your online marketing.
