Increased opportunity for search engine optimization. Significantly enhanced brand visibility. Broader reach to your target audience.
For a business or franchise owner, achieving one of those through online media is a tremendous victory. However, you don’t have to settle for just one of those in today’s wide world of the web. Instead, you can utilize the incredibly effective and efficient marketing power of online video. To help you understand the benefits of online video with regard to your company, here are some little known facts that will be sure to peak your interest for implementing video today.
Longer Stays Means More Loyalty
With the average user staying on websites for less than 60 seconds, there is a significant amount of pressure put on your business’ website design and landing page content. However, did you know that the inclusion of online video that has a catchy title will bring you an average of 180 seconds of viewing?
That’s right, the effective implementation of video will significantly boost the amount of time and (consequently) the loyalty viewers have in relation to your website. Along with the increased loyalty, depending on how you structure your video and video content area, you may have the increased ability to collect viewer information, sales leads, actual sales, or other pertinent information that you can later use in alternative marketing campaigns.
Drive Traffic Through Effective Search Engine Optimization for Video
I know exactly what you’re thinking, “Google, Yahoo, and Bing don’t watch the videos. How can they rank them?”
The theory behind it is quite simple; just like your blog articles and overall online content, the search engine robots will look at your video titles, the description, and the tags associated with your online video. Now, because it’s a different form of media, there are different valuation areas to consider:
- Number of viewers for that specific video.
- Number of viewers that finished the entire video.
- Number of quality comments for the particular video.
- Number of times the video was socially shared.
- And, the newest research also suggests that search engines are converting audio text into written content to determine its validity within the search engines.
To top the benefits of online videos for search engines, your online video also has over 150% chance to be indexed on the first page of Google in comparison to your traditional online content.
No Reason to Reinvent the Wheel – Successful Companies Use Online Video
If you are a local business owner or a local franchise owner, you may think that online video for brand marketing is something that only larger companies like Nike, Gatorade, ESPN, and others do. However, over 60% of today’s website traffic is driven through online video. That means that if do not, currently, have an online video marketing strategy you are missing a significant amount of targeted traffic.
In the same thought, over 65% of today’s top internet retailers utilize the power and efficiency of online video. This means that you are in the best of company when it comes to marketing through video for the web.
The IMPACT Learning Center aims to help you and your business grow effectively and efficiently, and online video is one of those methods to achieve significant business growth. If you have any other questions or if you’d like to leave a comment, please feel free to do that below or on our Facebook page. We are always willing to go the extra mile and help you boost your business over the competition.
If search engine optimization (SEO) is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com