Check out these statistics:
- 500 millions users
- Over 250 million logins from members per day
- More than 700 billion minutes spent on this site per month
- 150 million users can access this site on their phone through an app
Impressed yet? Facebook has the largest and most active social network on the web which means that it is a phenomenal venue to market and promote your company. You have the ability to create pages, post comments, maintain discussions, and so much more to achieve an amazing online reputation through this one site alone. However, the only way to verify the effectiveness of what you are doing is through Facebook Page Statistics.
Facebook Page Statistics whether good or bad results can significantly alter your behaviors and marketing methods through the social network site. The following are pertinent aspects to research when looking at the statistics page and how you can transfer the information into revenue:
- Monthly Active Users — As one of the single most important numbers on the statistics page, the monthly active users reports the number of “fans” that utilize your site each month. Now, this does not count each visit as one number, but does count each visitor as one number (in other words, a single visitor can visit multiple times and it still only tallies as one single active user). With this statistic, you have the ability to determine the level of interaction for your current following as well as adjust your marketing/promotional behavior on the site depending on the results.
- Demographics — An outstanding tool which gives you almost every demographic piece of information that you could ever imagine; from gender to age range (and a combination of both) to “fan” countries, cities, and languages. If you are targeting a niche location and you are getting a majority of your users from alternate geographical locales it is extremely important that you modify your marketing style and determine the best way to get back into the localization of your promotions.
- Activity — Instead of trying to input Google Analytics into Facebook, the social network has its own measurement of activity which displays the unique and returning page views. You are afforded the opportunity to monitor both “logged in” views as well as unique views which gives you a fantastic insight into who is finding you. To best utilize this information you can start to update your content to target either your returners or unique visitors.
- Media Consumptions — With this statistic you can view the number of videos, audio clips, and images that you have posted as they have been viewed by your page users. The bottom line here is that you want to make sure the work that you are producing for your visitors are actually being utilized. If they aren’t then you need to change the way that you are presenting the information or how you are promoting it to your target audience (your “fans”).
Similar to other site statistic tools, the Facebook Page Statistics provides you with invaluable information for you to improve what you are currently doing for the social network phenomena known as Facebook. Take advantage of the information it produces and adapt to the conditions they display. Remember, you have the tools, you have us as a resource, but it takes you to make that first step.
If social media marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.