What’s a Facebook follower worth to you?
According to Kuno Creative, the average Facebook follower is worth 50 cents. Not bad, huh?
We’re pretty excited here at IMPACT, as we’re about to eclipse 2,000 fans very shortly, and we couldn’t help but get a little nostalgic thinking about how we got here. I mean, we all have to start at one follower, right? So the road to social media following success may be a long one, but if you do it right, it can be very fruitful and fun along the way.
Allow your social media followers to have fun. And be sure to also have a little yourself. Social media engagement is one of the cornerstones of a successful inbound marketing campaign.
Come follow us on Facebook and be our 2,000th follower!
Facebook Marketing: The Importance of Social Media Engagement
Along the way, we’ve certainly learned to more effectively engage with our Facebook following, and we’d like to think each day we get even better.
Whether it’s a funny meme that gets a chuckle from our following, or the posing of a quesiton in order to better understand our prospects, we’re constantly finding new ways to engage with our followers and find out what they’re thinking, what they’re goals and challeneges are, and how we can help them along the way.
Don’t Be a Robot!
There’s nothing worse than feeling the cold brush of the shoulder from an automated social media profile. You can always tell and point it out. And on the flipside, there’s also nothing better than feeling the warmth and sincerity of a Facebook following that you know is human and allows you to engage and learn from.
We all love that. Yet very few companies implement this practice into their own social media marketing campaign.
Be conversational with your following. Make them laugh, give them valuable, helpful, resourceful information. They’ll certainly thank you by maintainging their social media relationship.
Oh yeah, and also by putting another 50 cents in your pocket.
Looking to fully optimize your Facebook following for a more loyal and profitable following? Give us a call at IMPACT and learn how we can help!