Just to lay it out there for you as simply as possible;

If you have not established a business presence on Facebook yet, you are already behind the eight ball.

Yes, that means that your competition has either started to get a Facebook fan page, or they have published theirs already.  The later, of course, creates more of a handicap for you and your company because they are currently targeting your primary audience without you even having an opportunity to “fight” back.  Now, while you look through your phone for our contact information so that you can get started today with a professional fan page, here are 4 little known fan page secrets that you need to implement today!

Effective, Efficient, & All Encompassing Marketing Message

Capture a new fan within 10 seconds.  That is the primary goal for your marketing message.  Effectively explain the benefits of becoming a fan,  deliver the message as efficiently as possible, and make sure the statement encompasses all benefits applicable.  For example, your marketing message could be: “Learn How To Immediately Save $500 On Our Roof Snow Removal When You Become A Fan!”.

Remember,  keep your marketing message concise and quickly reveal why someone would want to join your community of fans.

Engaging, Interactive, & Compelling Graphics

“Wow!  Look at the pictures [insert your company name here] put on their Facebook page.”

“What a great look [insert your company name here] has on their fan page.”

Those are merely two of the comments you can receive and spread through your community when you utilize engaging graphics throughout your Facebook fan page.  The idea is to encourage interaction through a page visitor converting to a fan.  One of the better examples is the Sonic of CT Fan Page:

Through compelling graphics, Sonic of CT has built a rich and powerful presence on Facebook by including unique graphics. Your graphics can compliment your existing website to provide an extension of your brand which will show the new visitor that you value them because you have put in the extra effort!

Facebook Landing Tab Gives Opportunity to Get More Information

Typically, a fan page defaults the landing tab to the page’s wall.  Unfortunately, that is not the best way to get fans and/or leads.  Instead, customize your landing tab to give visitors the ability to get more information. You can do this by sending traffic back to your website, providing an opt-in form that allows them to get an exclusive call or report, or a slew of other ideas. The be-all of the landing tab rests solely with the idea that fans have the ability to get even more information from you which builds a deeper relationship from the starting blocks.

Fans Only – Exclusive Fan Benefits

Social media marketing trick number 1 to 99 is to include something that is only for people who are your friends/fans/followers/connections.  Think of it as a back-stage pass for the select few groupies of your favorite music group…treat your fans with those extra special features.  The major difference, though, is that your favorite band doesn’t broadcast who they are personally giving those passes to whereas you are going to sing it loud and proud to the masses that your fans get something other people do not.

That wraps up the four secrets that can make or break your Facebook Fan Page.  So, take advantage of them and let us know if you need any help with your efforts.

Need Help?

If social media marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.

Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com