The advent of social networking has reduced the need for face to face networking but certainly hasnt eliminated it. Business executives relate the rise of social networking, from Facebook and LinkedIn interactions to trading Twitter posts, but they also note the importance of face to face networking remains solid.
The point is that meeting face to face is absolutely effective and vital to building strong relationships with clients. People who are wrapped up in the virtual world still have a strong desire for personal relationships, one executive wrote.
By the way, face to face meetings arent limited to personal appointments, they can take place at live events, trade shows and conferences. There are numerous opportunities for face to face meetings that will enhance your business.
Social networking allows you to make contact with perfect strangers that lead to face to face meetings, so the two can work hand in hand.
Successful endeavors in the interactive world combine social and face to face networking. Take advantage of the latest social networking opportunities, but dont avoid face to face networking that many executives consider to be crucial to success.