You’ve surely heard it a million times.
Business blogging has become the core foundation for generating more qualified traffic and leads for your website, lending credence to the entire inbound marketing methodology. Agencies everywhere have implemented blogs in an effort to drive more traffic and have more pages indexed in the search engines.
So the question is, are you harnessing the power that is business blogging?
You don’t have to go far to learn the importance. Below are quotes from some industry experts on the benefits of blogging and what it can do for your company. (I especially like that handsome gentleman’s quote on the bottom right of the infographic).
Why Business Blogging is Effective
Truthfully, when I first came to IMPACT, I remember thinking, “well…if we give away all the secrets through our blog posts, what’s the sense in someone hiring us?”
How silly of me. The bottom line is people want to work with someone who is an industry thought leader as well as someone who is resourceful and can help meet goals and overcome challenges. What better way to convey all of this than through consistently great blog posts? It’s the greatest sales tool of all; unsolicited content that that aims to help prospects while also positioning your company as the ones for the job. Brilliant.
The point? Don’t be afraid to give away your secrets. The most successful companies blog their helpful hints and tips and still get hired. Contradictory? Absolutely not.
If you consistently publish helpful and resourceful content, your company will be a much more attractive option when it comes to getting the job done. Is time an issue? Many companies feel they don’t have the time encessary to maintain a successful blog.
If you’re looking to publish powerful content more frequently but need help doing it, give us a call at IMPACT and learn how we can help!