The following is an excerpt from IMPACT’s popular Ebook, “How to Dominate Your Competition Using LinkedIn.” For more expert advice on LinkedIn marketing, be sure to check out the full Ebook.

If you’ve never paid any attention to LinkedIn marketing and its potential benefits, you wouldn’t be alone. The fact of the matter is that both Facebook and Twitter have become woven into the fabric of modern culture while LinkedIn has flown under the radar.

“Tweets” and Facebook status updates have become essential in the sharing of information as well as networking as a whole. But what if there was an even more direct way of networking and promoting your business with other professionals?

And what if you had been missing out on it this whole time?

Well, don’t feel too bad. The truth is, LinkedIn has garnered a reputation for being overlooked, which is exactly why now is the perfect time for you and your company to jump on board.

If you’d like help setting up your LinkedIn Company Page to expand your reach and generate more leads, contact IMPACT today and we’ll help you get started!

Raise Awareness

The most important aspect and building block for any business is getting found. However, simply getting found isn’t enough. In order to sustain a successful business, a company should constantly be looking for new ways to expand its reach and customer base.

LinkedIn enables you to create a company page, where users can learn more about your company as well as view all of your recent social media content and any articles or blogs you may have published.

LinkedIn also provides some great awareness building tools to help guide newcomers through the process of expanding your reach.

Build Your Network

Each of the social media platforms offers different terminology regarding people you’re connected with. Facebook calls them “friends”, while Twitter refers to them as “followers.”

LinkedIn, however, calls them “connections.”

What an appropriate term. After all, connections are a significant aspect of sustaining a successful business. They’re an extremely valuable commodity, as leveraging your connections with new ones significantly increases your businesses communications efficiency.

This is what networking is all about!

It’s about expanding your connections among colleagues and other contacts in your industry. By expanding your network you’re effectively expanding your company’s reach and ability to share information, learn about new trends and topics, and develop relationships with industry leaders and other influential people.

With an increase in LinkedIn connections also comes an increase in business opportunities as well as other relationships such as new hires, business partners, and potential customers in general.

LinkedIn provides a platform to create and maintain lasting relationships with your current customers as well as prospective ones. You can share information about your products or services through status updates to inform your connections of any potential sales or other news regarding your business.

Each connection increases the value of your LinkedIn presence, so put yourself out there and get started!

Continue reading the full Ebook…

Harness LinkedIn Marketing

Interested in learning more about optimizing your LinkedIn company page for greater lead generation? Give us a call at IMPACT and learn how we can help you get started!