Email Marketing: When's the Best Time to Send? (And How Do I Measure?)

The following is an excerpt from IMPACT’s popular ebook, “The Fast Track to Powerful Emails.” For more expert tips on generating leads from your email marketing campaign, be sure to check out the full ebook.

We’ve already established earlier that the best day to send a marketing email probably isn’t a Sunday, and it isn’t a Monday for most mobile users. For webmail users, Wednesday doesn’t seem to be the best choice either.

So… when do you send an email?

A lot of companies have come to the assumption that Thursday is the best day to send an email. While that may be true, consider how many businesses have read that same report stating that Thursday is the best day, and then consider how many companies are probably sending them on that day. This is why the day of the week that you send an email isn’t necessarily always the most important factor; the most important factor is really when your lead is ready to receive it.

HubSpot’s software will take care of that for you and will send certain customized emails when other actions are taken by a lead online. But there is one rule that most businesses follow: an email should be sent at least once per month, but email “blasts” should never be more frequent than once a week. Yes, some companies do have ef- fective daily email campaigns, but the vast majority of these don’t work out. Trust in your email marketing software, or send out email blasts one to four times a month, and reply to any emails that you get from a potential lead within 24 hours.

Interested in generating more leads from your email marketing campaign? Contact IMPACT and learn how we can get you started!

How to Measure the Success of Your Email Marketing

Sometimes the best tools that you can use to measure your email marketing efforts are free, like the HubSpot Email Grader. We mentioned the tool briefly above, but here are a few more details about what information you can expect to get out of the tool:

• Deliverability – Is your email going to get past spam filters?
• Conversion – Will your email engage your audience and turn leads into customers?

• Mobile-friendly – Does your email look great on all popular mobile devices?
• Social – Are you incorporating your social media presence into your email marketing?

• Compliance – Does your email meet % CAN-SPAM regulations?

Email grader also provides you with a number of reports that will help you see just how successful your specific email is.

If you want to go more in depth and look at your entire email campaign, then defi- nitely look into subscribing to an email marketing service. HubSpot has a great set of marketing tools which includes email and lead analytics which can be fully integrated with other HubSpot tools like the Email Grader.

Continue reading the full ebook…