Every industry out there can benefit from a well thought-out email marketing campaign. The main point of an email marketing campaign is to continually remind those who were at least once interested in your services that you still exist and are still available to provide them with your services when they need them.
Health service providers have the tough job of trying to stand out amongst the competition. Unless you live in a fairly small area, chances are that you have at least 5 strong competitors waiting to take your potential customers and clients. If you want to get ahead of the pack, here’s how you can do it through email marketing:
Also, be sure to check out our FREE Ebook, “How Successful Health Service Providers Grow Their Business Using Inbound Marketing” for more on generating traffic and leads for your company.
Offer Something of Value
As mentioned in our free Ebook, “How Successful Businesses Generate Leads from their Website”, the best way to get someone to sign up for your email marketing list is to offer something of value, something that someone in your particular niche market would be interested in. Free Ebooks and newsletters are always a great way to start, since these things don’t really cost you a lot to produce and are still very useful to the public. Offering things that are related to your particular health service niche and having people sign up for that also helps you streamline your email marketing list so that you know you’re getting targeted traffic (as opposed to if you were to offer a free trip to Jamaica, where almost anyone from anywhere would sign up).
Create Content that People Want
The last thing that anyone wants in their email inbox is yet another sales offer. Differentiate yourself from the pack and offer something of substance, something that’s actually helpful to those on your email list. Offer tips on how to reduce one’s risk of developing Type II diabetes, or 8 simple steps on how to increase one’s cardiovascular health. Tailor the type of messages that you send out so that they’re of interest to your target niche. That way, you’ll:
- Stay out of the dreaded spam filters and junk mail folders of your potential leads
- Build up trust with your leads
The more people see you as less sales-y and more helpful, the more likely you are to get their business. When it comes to health in particular, people want and need your expertise and help. Make yourself be that expert. Share your knowledge. Then they’ll feel more compelled to share what’s in their pocketbook when you have a product or service to offer.
TIP: If you want to keep people engaged in your email marketing campaign, one of the best things you can do for yourself is to create an “email series”. Start off with email 1 being an introduction to a particular subject matter, and tell people to stay tuned for email 2 in the series for further information on that particular topic.
Create Straight-Forward Subject Lines
The best thing you can do for yourself is to create subject lines that are straight forward and that describe what the email is about. As in the above example, a subject line that states “8 Simple Steps to Increase your Cardiovascular Health” is a straight forward subject line.
TIP: If you choose to have vague or misleading subject lines, then you put yourself at risk of being blocked not only by the potential leads who have signed up for your email marketing campaign, but you risk being blocked by an entire ISP address.
Make your Emails Uncomplicated
I personally have received a number of emails that are so jammed full of “stuff” that I didn’t even know where I should click or what the purpose of the email was. If you make your email too cluttered and disorganized, then no one’s going to read it. As flashy as banners and graphics may appear, what works best of all is to have a clean, organized, and fairly plain email that people can easily read and understand.
For example, if you want people to click a link, follow the typical standards (i.e. make the text blue and underlined). Don’t hide links in graphics or images in an attempt to be “different” or creative; this will only confuse people.
I always recommend clients to have a mindset of providing helpful information in their emails rather than trying to push a sale. The less keen you are on trying to make a ‘buck off of your email marketing leads, the more likely you are to convert them.
If you’re a health service provider interested in generating more traffic and leads through an email marketing campaign, contact us today to schedule your FREE marketing analysis.