The following is an excerpt from IMPACT’s all new Ebook, “The Essential Guide for Mastering HubSpot.” For more expert tips on mastering the software to improve your SEO, be sure to check out the full Ebook.
Keywords are the root of success when it comes to your website. They’re important for search engine optimization, lead generation, blogging, and a number of other key aspects of any company’s online marketing campaign.
As you likely already know, if you aren’t using the right keywords with your website, then your search engine optimization will suffer enormously. But it’s also not just about keywords; it’s about choosing the right keywords that will make all the difference when it comes to you lead generation.
If you’ve already dabbled with some of the many keyword tools out there, then you have probably already discovered that HubSpot’s Keyword Grader is one of the best (and definitely our preferred) keyword analysis tools out there.
Using the Keyword Grader will help you:
- Get better page rankings
- Target the specific visitors and leads that you want
- Organize the content on your site or blog
- Create profitable PPC and other marketing campaigns
Interested in learning more about implementing the right keywords to strengthen your websites SEO? Check out the rest of the Ebook.
Mastering HubSpot’s Keyword Grader
This keyword analysis tool not only allows you to find the best keywords for your site and track their progress over time (i.e. you can see the number of leads you generate per keyword or keyword phrase), but you can also check out things like the keywords that your competitors are ranking for. This is important, since you can then plan out exactly how you can target those keywords and take them out from the top ranking spots in the search engines and put your website in their place.
That being said, it’s easy for us at IMPACT who work with keywords daily to say “choose the best keywords.”
But how do you know which keywords are the best for you and which aren’t?
The HubSpot software makes it easy.
In fact, HubSpot’s Keyword Grader lays everything out easily for you. You can choose keywords based on the CPC (cost per click) for your PPC (pay per click), campaign, choose the keyword by relevancy to your site, by the monthly searches or difficulty… the list goes on and on.
Business owners can then decide which keywords they choose to us based on these statistics, or they can call us up here at IMPACT for a free consultation. We’ll discuss how you should be choosing the best keywords for your site and how to make full use of the Keyword Grader tool.
This tool supports all of the other HubSpot tools by providing you with the information that you need to know in order to get your site, your blog, your PPC campaigns, your landing pages, and other inbound marketing strategies ranking high in the search engines and getting found.
What’s even more important is that this tool will show you exactly how the keywords are affecting your bottom line, and what your return on investment is for each keyword or keyword phrase that you use.