The following is an excerpt from our Ebook, “How an Inbound Marketing Agency Does Blogging.” For more expert tips on creating powerful blog titles and generating traffic from them, be sure to check out the full Ebook.
“A great title is often the difference between a blog article that generates a few views and an article that generates tons of views.” – HubSpot: How to Master the Art of Exceptional Blog Titles
Without an intriguing headline, readers may never discover the value that your blog articles have to offer. Obviously, there are several important factors that make up a great, effective blog post, so the title doesn’t do it alone.
However, the title of your blog is the readers first impression of your content, and will have a direct impact on whether your article gets read or not. Therefore, it’s important that you get in the habit of creating powerful blog titles.
Think of it this way. When blog articles are shared through the various social media networks, often times all you will see is the title of the article. No body paragraphs. No excerpts. Just the title. So it’s critically important that your title is compelling enough to get your readers to click on it.
The Keys to Powerful Blog Titles
Here, we’ve laid out the six most important factors to consider when titling your blog posts according to HubSpot, including:
Here at IMPACT, we go to great measures to ensure that all of our own blog titles (as well as our clients) are fully optimized and follow these guidelines completely.
Looking to blog more effectively in order to generate more leads? Give us a call here at IMPACT and learn how we can help!
Great titles portray action. Don’t be passive. Your readers have come to your blog to learn something from your post, so be sure to use your blog title to provide them with the action verbs required to satisfy their needs.
Action words also set your article aside as a must-read.
Here’s an example of an action-orientated blog title from IMPACT on how to create a blog article.
Simply put, don’t bore your readers. Brief and to-the-point blog titles are more shareable than longer ones that have a tendency to lose the readers interest.
Shorter titles get the point across in a more compelling manner as shown in this example from one of our own blogs here at IMPACT.
Example: How to “Tweet” Like a Superstar
It’s very important that the focus keyword for your entire blog article be included in the title for SEO purposes. The title of your blog article also doubles as the page title for that particular web page.
IMPACT recently featured a blog post focused on creating landing page copy. Here’s our keyword-rich title.
Clearly communicate to your readers what the blog article is about. Don’t use vague language or industry jargon that may confuse your reader. In the following IMPACT blog post, you’ll notice the topic is communicated clearly.
Example: 8 Ways to Improve Your Social Media Reach
Use a tone that lets readers know that you are an industry expert on the topic. Let your readers know that you hold authority in your writing.
Here’s an example of a definitive IMPACT blog title soaked with confidence.
Example: Top 10 Reasons Every Small Business Should Be Blogging
Readers should feel immediately compelled to click on your blog post after reading the title. Granted, the topic of the blog itself is also a factor here, but if you’re successfully targeting your audience with interesting topics, it should be easy to come up with intriguing titles. Don’t be afraid to get creative.